http://www.scribemedia.org Intelligent Debate. Passionate Media. Fri, 06 Nov 2009 18:35:26 +0000 http://wordpress.org/?v=2.5 en © pubs@scribemedia.org () pubs@scribemedia.org() Intelligent Debate. Passionate Media. The Business, Technology and Culture of Digital Media pubs@scribemedia.org No no http://www.scribemedia.org/wp-content/plugins/podpress/images/powered_by_podpress.jpg http://www.scribemedia.org 144 144 http://www.scribemedia.org/2009/10/15/naked-media-live-from-the-economist-media-convergence-conference/ http://www.scribemedia.org/2009/10/15/naked-media-live-from-the-economist-media-convergence-conference/#comments Thu, 15 Oct 2009 15:05:46 +0000 Dorian Benkoil http://www.scribemedia.org/?p=2364

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]]> http://www.scribemedia.org/2009/10/15/naked-media-live-from-the-economist-media-convergence-conference/feed/ http://www.scribemedia.org/2009/09/29/lessons-learned-by-top-nyc-entrepreneurs/ http://www.scribemedia.org/2009/09/29/lessons-learned-by-top-nyc-entrepreneurs/#comments Tue, 29 Sep 2009 23:14:13 +0000 Peter Cervieri http://www.scribemedia.org/?p=2351

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]]> http://www.scribemedia.org/2009/09/22/cnbc-summit-ad-week/feed/ http://www.scribemedia.org/2009/09/08/live-video-webcasts-with-ustream/ http://www.scribemedia.org/2009/09/08/live-video-webcasts-with-ustream/#comments Tue, 08 Sep 2009 20:35:52 +0000 Peter Cervieri http://www.scribemedia.org/?p=2330

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]]> http://www.scribemedia.org/2009/09/08/live-video-webcasts-with-ustream/feed/ 21:07 Select an audio file below to listen to a segment of my interview with John Ham, CEO and co-founder of Ustream. I've been saying for a ... Select an audio file below to listen to a segment of my interview with John Ham, CEO and co-founder of Ustream. I've been saying for a while that 2009 will be the breakout year for live streaming video in the same way that 2005 was the year on-demand video came into its own. While online video existed well before 2005, it was the emergence of easy to use publishing tools, such as Youtube, that made it easy for both individuals and organizations to shoot, edit, upload and embed video, and a technology winner, Adobe Flash, that led to a surge in the creation and consumption of online video for business, marketing, family and entertainment purposes. Fast forward to 2009. Individuals and organizations are starting to understand the power of live video to reach and engage large audiences. Broadcasters can target a corporate audience, such as inviting prospective customers to watch a live video webcast of company executives talking about an their products and services. Or the audience can be more consumer oriented, such as a global fan base watching a concert broadcast from New York. Ustream is the Youtube of 2009, bringing the easy-to-use tools to the party to help drive adoption, growth and emerging business models that often pop up once dead simple and cheap tools enter the market. If you have a web cam built into your PC, or a $20 Logitech web-cam, you have pretty much everything you need to broadcast yourself to a live, global online audience. Other companies in the live video market include LiveStream, Stickam, Justin.TV, and Qik. I can only assume that on-demand video leaders such as Brightcove, Youtube, Blip and Vimeo will enter the market as well. I'm sure Content Delivery Networks are also wondering whether they should move up the value chain and deliver Software-as-a-Service type tools for broadcasting rather than remaining the plumbing that others build their services on top of. Last week I talked to Ustream co-founder and CEO John Ham about the company, their technology infrastructure, and the way individuals and organizations are using Ustream's tools to reach and engage audiences around the world. Companies universally accept the notion that social media is a playground they have to be in to reach, connect with and engage audiences, and are clamoring to figure out how to use social media to that effect. Companies are allocating more of the marketing budget to online initiatives, whether it be buying banner ads on web properties that reach niche audiences, hiring a company to develop a facebook or iphone app, or sponsoring an interactive initiative such as a contest. Live video webcasts, with their real-time, participatory nature, should be an easy addition the social media mix. In the same way companies participate in other social media initiatives, they can either sponsor a live webcast (associate the brand with someone who is already doing it) or produce their own webcasts and get the word out through PR, mailing lists, blogs, partners and advertising. Media pubs@scribemedia.org no No http://www.scribemedia.org/2009/08/31/what%e2%80%99s-up-documentary-animation-and-non-fiction-filmmaking/ http://www.scribemedia.org/2009/08/31/what%e2%80%99s-up-documentary-animation-and-non-fiction-filmmaking/#comments Mon, 31 Aug 2009 10:57:35 +0000 Peter Cervieri http://www.scribemedia.org/?p=2225

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]]> http://www.scribemedia.org/2009/08/31/what%e2%80%99s-up-documentary-animation-and-non-fiction-filmmaking/feed/ http://www.scribemedia.org/2009/07/31/new-york-times-david-carr/ http://www.scribemedia.org/2009/07/31/new-york-times-david-carr/#comments Fri, 31 Jul 2009 15:25:11 +0000 Peter Cervieri http://www.scribemedia.org/?p=2321

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]]> http://www.scribemedia.org/2009/07/31/new-york-times-david-carr/feed/ http://www.scribemedia.org/2009/07/23/shallow-thoughts-avner-ronen-ceo-boxee/ http://www.scribemedia.org/2009/07/23/shallow-thoughts-avner-ronen-ceo-boxee/#comments Thu, 23 Jul 2009 21:19:55 +0000 Peter Cervieri http://www.scribemedia.org/?p=2319 Naked Media and shared his vision of a future when creative content producers will produce films or episodic TV series inexpensively and generate revenue through advertising and pay-per-view.]]>

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]]> http://www.scribemedia.org/2009/07/23/shallow-thoughts-avner-ronen-ceo-boxee/feed/ http://www.scribemedia.org/2009/07/20/betsy-morgan-avner-ronen/ http://www.scribemedia.org/2009/07/20/betsy-morgan-avner-ronen/#comments Mon, 20 Jul 2009 17:24:29 +0000 Peter Cervieri http://www.scribemedia.org/?p=2315 Naked Media.]]>

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