Now that we have it, register to attend our next live video webcast, a sit down interview with Betsy Morgan, former CEO of The Huffington Post and Avner Ronen, the opinionated founder of Boxee, a fast-growing media aggregation and social networking startup.

This free video webcast is on Wednesday, July 15th.

Register now to get in on the conversation.

You can watch past episodes of Naked Media here.

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Brands are slowly but surely allocating a greater percentage of their marketing budgets to online initiatives. Even in a tough economy, when marketing budgets are shrinking across the board, a larger percentage of those budgets is going to online campaigns such as viral videos, short form marketing videos, web site and online video sponsorships, social media widgets, Search Engine Marketing, iphone applications, and online game sponsorships, among others.

Brands that started by dipping a toe in the water are now jumping in the deep end of online marketing with confidence. The opportunities available to brands are so varied online, which presents a challenge, as new opportunities pop up on a monthly basis that must be evaluated, tested and mastered. New metrics have to be defined and put into place to measure the relative success of, say a facebook widget campaign versus a search engine marketing campaign.

One brand that is allocating more of their budget to online initiatives is Audi. And as a brand that has fared relatively well compared to the competition, Audi is doubling down on their marketing efforts to gain market share from their struggling competitors.

I first took note of Audi’s online efforts during the Presidential inauguration. At the time, I was clicking from news site to news site, such as NYtimes.com, MSNBC.com, WashingtonPost.com, CNN.com, and noticing that many of them were streaming the inauguration live to their home pages.

More often than not, I noticed that Audio was the sponsor, not just on one site, but on multiple sites.

Intrigued, I called up Jeri Ward, General Manager of Marketing and Strategy, Audi of America to talk about their online strategy.

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Elsevier Health CEO Michael Hansen joined Executive FaceTime host Hal Espo to discuss the future of health care publishing and Elsevier’s evolving business model.

Within the healthcare electronic information industry broadly, what is the role of electronic medical records (EMRs) and what is the broader play for all manner of content companies within the space?

The competitive landscape changes as one moves up the value chain from content to software application/workflow tools. How does Elsevier Health see itself playing in the sandbox of such non-natural competitors?

Healthcare practitioner workflow tools require innovation. How does Elsevier Health transform itself into being a leader in innovation?

How will the economic downturn accelerate Elsevier Health’s strategy of improving healthcare outcomes by accelerating content integration into the customer workflow?

Biography
Michael Hansen serves as the Chief Executive Officer of Elsevier Health Sciences. Elsevier Health is a global publisher of books, journals, magazines and on-line resources for physicians and healthcare
practitioners serving users in 20 languages.

Prior Hansen was President and Chief Executive Officer of Harcourt Assessment at the time the global education brand of Reed Elsevier Group plc (NYSE: RUK and ENL). Reed Elsevier is a world-leading publisher and information provider operating in the science and medical, legal, education, and business-to-business industry sectors.

Before joining Reed Elsevier Hansen was Executive Vice President at Bertelsmann AG, a $20 billion global media company. While at Bertelsmann AG, Michael led a company-wide restructuring effort focused on significantly improving under-performing business units.

Michael also spent 10 years at The Boston Consulting Group, the leading strategy consulting firm, the last five as Vice President & Director, Co-Chairman: e-business & Media Practice.

Hansen has a Master of Law degree from the University of Bonn, Germany and an M.B.A. from the Columbia Graduate School of Business in New York.

Hansen is also a member of the Board of Directors with John’s Hopkins’ Institute for Contemporary German Studies (AICGS).

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While advertising has emerged as the primary business model for broadband video, it remains relatively immature. Key constraints include users’ inability to find the videos they seek and limitations on targeting ads against particular content.

This panel explores how industry participants are addressing these challenges and starting to show results. Hear the factors that are affecting the current business models for online video advertising and the hurdles that need to be overcome to truly allow content to be monetized on the web.

Moderator:
Billy Shipp, Manager, Online Advertising Operations, Current TV
Panel:
Peter Naylor, SVP, Digital Media Sales, NBC Universal
Melissa Mulvihill, Head Of Sales, FreeWheel
Joe Wilson, VP, Strategic Product Development, Turner Broadcasting
David Rice, VP, Product, Metacafe

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Next Generation in Media Technologies – Broadband and Mobile - Content & Advertising

As video reaches into all sectors of the media space, content, the technology, the devices, the infrastructure, the entire way that companies and groups, large and small approach their work will and are now altering.

All Video – All The Time is not in the future, it is happening now. What had been a web news group is now a video production unit. What had been a print publication with a website becomes an indie television network. What had been a blog becomes a vlog.

The consumer is expecting to see all-video all the time and all companies, big and small, from an in-house corporate communications team to a giant magazine conglomerate; from a school newspaper to a TV network are going to have to think in terms of multi-platform video 24/7 if they wish to break through the crowd and serve their customer base. All-video all the time is a challenge but it may also be the most exciting hurdle the technology industry has created yet.

Frank Barbieri, CEO and founder, Transpera
Darcy Lorincz, CEO, Origin Digital
Chris Adams, CEO and President, View2gether
Bud Rosenthal, Chief Executive Officer, TurnHere
Diaz Nesamoney, CEO, Jivox
Neal Hartsell, VP of Marketing, RipCode, Inc.
Charles Marsh, VP Sales Americas, Vantrix
Marcia Zellers, Media Industry Executive, Moderator

Our coverage of Digital Hollywood would not be possible without the support of our sponsors, who support our mission to share educational content for the benefit of the media, film, broadcast, online video and advertising communities:

• Adobe: creator of flash and flash media server;
• Ooyala: live and on-demand video platform for organizations and individuals that produce video;
• Telestream: live video webcasting software for Mac and PC;
• ProFlixSales: production equipment for the video production community;
• Highwinds: content delivery network for live and on-demand video;
• LiveU: mobile video broadcasting solution;
• ioStor: data storage for media professionals.

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HOW TO PROFIT IN THE MULTI-PLATFORM UNIVERSE

A Conversation With Fred Seibert, President & Executive Producer, Frederator Studios

The development of profitable digital media ventures relies as much on knowing when the next wave will hit as it does on creating sustainable revenue models. In some respects, the first decade of the 21st-century belongs to the media entrepreneurs who have the foresight to create new digital brands that build a trusted, satisfied audience that can attract revolving advertising and syndication revenue streams.

Fred Seibert is a hyphenate producer who has done as much to create today’s New York media landscape as any single individual: music producer, cable television programming pioneer, agency executive, cartoon producer, and Internet television executive.

Frederator Studios has produced award-winning hits such as ‘The Fairly Oddparents,’ ‘ChalkZone,’ and My Life as a Teenage Robot, while creating hundreds of new characters for Nickeloden at the Random! Cartoons and Oh Yeah! Cartoons sites.

His latest venture, Next New Networks, has aggregated micro-networks – including the likes of BarelyPolitical.com – with the stated goal of creating 101 new networks over the next three years.

He has helped launch brands as massive as MTV, rekindled such cherished icons as Hanna-Barbera, and produced Grammy-nominated jazz records while developing a portfolio of work that continues to evolve. In his own words, he “just can’t seem to stop living!”

Fred Seibert, President & Executive Producer, Frederator Studios

Fred Seibert makes cartoons and television networks.

In 1998 former Hanna-Barbera Cartoons president Fred Seibert formed Frederator Studios, an independent television production company. He is the executive producer of seven animated series on Nickelodeon’s networks: The Fairly Oddparents, ChalkZone, My Life as a Teenage Robot, The Nicktoons Network Animation Festival, Wow! Wow! Wubbzy! (with Susan Miller), Oh Yeah! Cartoons, and Random! Cartoons. He is a founder of Channel Frederator, the world’s first cartoon podcast, and Next New Networks, a company launching 101 micro-TV networks.

Seibert began his career in college radio, produced jazz records, and started in television as the first creative director of MTV: Music Television. He co-founded Fred/Alan Inc. with Alan Goodman as the first branding agency in television, where they created Nick-at-Nite and relaunched Nickelodeon as the #1 network in cable television.

Moderator: Chris Pfaff, President, Chris Pfaff Tech/Media LLC; board delegate, PGA New Media Council

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Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium.

The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for.

Speakers
Lon E. Otremba, Chief Executive Officer, 360 Media
Joy Marcus, US General Manager, Dailymotion
Jill McNabb, Marketing Vice President, Naming Services, VeriSign, Inc.
Stephen Condon, VP of Sales & Marketing, PixelFish, Inc.
Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC
Mark Rotblat, VP of Business Development, TubeMogul, Inc.
Dan Rosen, Head of Americas, KIT digital
Eric Elia, VP of Professional Services, Brightcove
Scott Cohen, President, Dimestore Media, Moderator

Our coverage of Digital Hollywood would not be possible without the support of our sponsors, who support our mission to share educational content for the benefit of the media, film, broadcast, online video and advertising communities:

• Adobe: creator of flash and flash media server;
• Ooyala: live and on-demand video platform for organizations and individuals that produce video;
• Telestream: live video webcasting software for Mac and PC;
• ProFlixSales: production equipment for the video production community;
• Highwinds: content delivery network for live and on-demand video;
• LiveU: mobile video broadcasting solution;
• ioStor: data storage for media professionals.

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How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale, Part II

Traditional television is moving to the Internet. Though today’s consumer can effectively avoid watching advertising on TV through new time- and place-shifting technologies, the “opt-out” function and other choices make it easier than ever for consumers to skip ads online too.

Yet when asked, 75% of consumers prefer advertising over paid subscription models. To keep up with these new consumer video viewing habits and trends towards watching video content online, content owners, advertisers, and technologists must turn into entertainers, or lose precious eyeballs and dollars.

To keep audiences captive, advertising must become the new form of entertainment. As content owners, advertisers and technologists begin to better understand video advertising opportunities, one important challenge has come to light: SCALE.

On top of creating compelling advertising content, the problem for video advertising isn’t targeting or ad formats. The problem is the inability to scale in-video media buys so that demand (buyers) can leverage the growing supply (sellers).

Gene Pao, VP, New Media and International Development, FUEL TV, Fox Cable Networks
Jim Moloshok, Executive Chairman, Betawave
Brian Fitzgerald, co-founder and President, Gorilla Nation Media
Jamie Elden, Vice President, Digital Alloy Media + Marketing
Jack Rotherham, SVP, Strategic Sales and Partnerships, Metacafe
Thomas F. Tafuto, SVP, Creative, D I G I T A S
Daniel Harris, Chairman & CEO, MEDIAPASS GIGANTIC, Moderator

Our coverage of Digital Hollywood would not be possible without the support of our sponsors, who support our mission to share educational content for the benefit of the media, film, broadcast, online video and advertising communities:

• Adobe: creator of flash and flash media server;
• Ooyala: live and on-demand video platform for organizations and individuals that produce video;
• Telestream: live video webcasting software for Mac and PC;
• ProFlixSales: production equipment for the video production community;
• Highwinds: content delivery network for live and on-demand video;
• LiveU: mobile video broadcasting solution;
• ioStor: data storage for media professionals.

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Why do some organizations struggle with their social media strategy? Because they have the wrong attitude and demeanor going into it.

Two recent examples:

NY Times has their first social media editor. She started the other day and Twitted her first Tweet: how can @nytimes use twitter.

I wrote back, saying, change ‘use’ to ‘participate’ and you’re halfway there.

It’s a matter of perspective, demeanor and semantics. If Twitter is chattered conversation you need to treat it as such. If you approached a social gathering like a party and said, how am I going to use this situation, and worse, articulated it and acted like it, you’d come off as abrasive and crude.

This isn’t to say I think the Times is abrasive or crude. I think they’re doing very progressive things online and people like @palafo are fun to follow.

About 2 months ago I was producing a brand strategy and market research gathering. It was a closed, invite only affair of very smart, highly placed people at some of our well known advertising, marketing and branding organizations.

Despite this, their language still displayed blind spots in their thinking. They kept talking about and referring to Consumer Generated Content, how to harness CGC and how to interact and participate with CGC. The impulse, of course, is right. The semantics are wrong.

Again, language is important, it exposes prejudices and sensibilities. These are not ‘consumers’ we’re dealing with except in the crudest of distinctions. They are people and producers and creators and thinkers. As such they consume, but they are many things before they are Consumers.

At worst, the marketing/advertising community should drop the pretension and do like the rest of us and call it User Generated Content. At best, we need to come up with an entirely new name that encompasses the range and breadth and humanity that we see across this medium.

And then, maybe, these clumsy organizations will be ready to engage.

The video above is a preview from that event which — despite my nitpicking — was quite good. We’ll be releasing individual talks from it over the next few weeks.

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