The call for a dynamic change to the way small and mid-sized businesses access the Internet and exchange files is finally being addressed. Using cost-effective WiMAX technology, Rainbow Broadband Inc (RBI) has developed a fast and reliable broadband network that can deliver symmetrical bandwidth at speeds up to 100MB/S to businesses which were previously limited in access due to location or cost.

At June’s BREAKFAST ON BROADWAY, Russ Hamm, RBI’s President and Founder, focused on how RBI’s offering of Alternate Broadband Access/True Diversity has saved various NYC-based SMBs vast amounts of money by eliminating the reliance on the incumbent carriers’ infrastructure.

RBI’s client, MasterDisk CEO and Founder, Doug Levine discussed how improvements in Internet connection quality provided by RBI’s service positively impacted his business and led to high returns on investment.

About Breakfast on Broadway

TELEHOUSE America hosts “Breakfast on Broadway,” a monthly event which serves as a networking gathering that culminates with an educational and elucidating presentation hosted by guest speakers about IT issues affecting several industries. Drawing an audience of various C-level executives, Directors, and IT reps from a vast array of industry verticals, the events offer opportunities for an enlightened discussion of issues and effective business networking. If you have a topical focus that you feel would be suitable for presentation at a future event, please call Vincent Corley, Marketing Manager, at 718-355-2572 or email him at corley@TELEHOUSE.com

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M5 Networks is considered a pioneer of the Voice as a Service model, a breakthrough solution for business phone communications. Industry experts tell us that in ten years, no business will have a phone system – they will acquire phone system capabilities as an on-demand, managed service over the Internet. Leading this charge is M5 Networks.

The software applications M5 offers customers allows them to have all the features of a traditional business phone system, plus a wide range of other features tailored to their needs.

At the June Telehouse Breakfast on Broadway breakfast seminar, using several case studies, Brian Klansky, M5 Networks’ VP of Sales/Marketing, delineated the top ten business breakthroughs in VoIP that are driving businesses towards the on-demand, managed phone service model.

About Breakfast on Broadway

TELEHOUSE America hosts “Breakfast on Broadway,” a monthly event which serves as a networking gathering that culminates with an educational and elucidating presentation hosted by guest speakers about IT issues affecting several industries. Drawing an audience of various C-level executives, Directors, and IT reps from a vast array of industry verticals, the events offer opportunities for an enlightened discussion of issues and effective business networking. If you have a topical focus that you feel would be suitable for presentation at a future event, please call Vincent Corley, Marketing Manager, at 718-355-2572 or email him at corley@TELEHOUSE.com

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Most on-premise software sold in Europe has been sold through traditional IT channels - from Systems Integrators and Corporate Resellers at the enterprise level through to VARs and Retailers/E-tailers at the SOHO/Consumer level. Will such traditional channels manage to adapt their business models in the face of the changing economics of delivering SaaS or will new channels emerge to seize the SaaS opportunity?

Moderator:
John Garratt, Editor, IT Europa and 8020 Europa
Panelists:
Ulf Avrin, Senior Director, Partners and Local Software Economy, International Team, Developer and Platform Evangelism Group, Microsoft Corporation
Martin Bittner, Managing Director and founder, SolveDirect Solutions (division of BRAIN FORCE SOFTWARE GmbH)
Paul R. Daugherty, Chief Technology Architect, Accenture
David Thomas, Executive Director, Software Division, SIIA

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Use of the term “business ecology” or “ecosystem” has often been used in the realm of information technology. The classic business definition of ecosystem is that of an economic community supported by participating organisations and individuals.

Previous conceptualisations of the term have been criticised for not actualising their promise, specifically in the world of partnership and affinity. As technologies evolve we are presented with new opportunities to expand the role of ecosystems in business. Panelists discuss the role ecosystems and platforms will play in creating, cementing, and expanding partnerships.

Moderator:
Derek Ward, Executive Vice President, UK Markets and Accounts, Atos Orgin
Panelists:
Ken Boasso, Founder, KeyChain Logic
Mark Darby, Principal, Alliantist
Jim Howard, CEO, CrownPeak
Henrik Jeberg, Chief Strategy Officer, IT Factory

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What is the best way to fund a SaaS start-up? On the one-hand SaaS reduces a vendor’s time to market and speeds customer adoption. However, the move from perpetual licenses to subscription pricing typically doubles the cash requirement. How can that be funded? The panel discuss their experiences in securing funding for their businesses.

Moderator:
Conor Halpin, SVP EMEA, OpSource, Inc.
Panelists:
Alastair Mitchell, Co-Founder & CEO, Huddle.net
Tony Ryan, CEO, Asite
Bill Soward, President & CEO, Adaptive Planning
Richard Vertigan, Managing Director, 4Projects

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Mani Gill, Vice President of OnDemand, Business Objects, a business intelligence company which was acquired by SAP in February.

Business Objects is a traditional on-premise company that wanted to release a softwares as a service product. One of business objects flagship products is Crystal Reports. It’s been in the market forever and is bundled with other software products.

People were having challenges sharing the information they had created using Crystal Reports.

Why is Flickr so popular? It makes it easy to share photos. Business Objects followed the Flickr ease of sharing concept when it built and launched CrystalReports.com, the on-demand version of Crystal Reports.

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Data and multi-service integration represents one of the most important stepping-stones to success in the on-demand market. How are various vendors addressing these issues? What are some of the new tools and techniques for overcoming these issues? How will these issues be addressed in the future?

Moderator:
William S. McNee, Founder & CEO, Saugatuck Technology
Panelists:
Richard Dym, Chief Marketing Officer, OpSource, Inc.
Frank McCracken, Founder and Professional Services Director, Saaspoin
Jeff Miller, VP of Strategy, Cast Iron Systemst
Penny O’Roarke, Managing Director, Bluewolf Europe

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Information and data associated with a SaaS application brings forth the challenges of Data Management with implications for both Customer and Application vendor. Topics discussed include:

* Ensuring compliance with governance and audit ability of the information
* Maintaining security and privacy
* Where and how data is stored - on-premise or on-demand
* Legal and country rules
* Building in robustness, integrity, safety, portability

Moderator:
William S. McNee, Founder & CEO, Saugatuch Technology
Panelists:
Lluis Font, CEO, NTRglobal
Paul Lightfoot, Director of Managed Services, The Bunker
Chris Rolison, Chief Executive Officer, Comply Serve Ltd
Milan Thanawala, Director Platform Products, Oracle Corporation

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Watch all keynotes and panel discussions from SIIA on-Demand Europe 2008.

Learn about the Software and Information Industry Association (SIIA).

Discover the hidden barriers that stand in the way of your success as a SaaS provider, and learn about proven strategies to overcome them. Offering a fast-paced mix of research, analysis and on-the-spot feedback, SaaS success guru Phil Wainewright shares his decade-long industry experience and delivers candid, actionable insights on the good, the bad and the ugly in SaaS.

Phil Wainewright, Director, Procullux Ventures

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Watch all keynotes and panel discussions from SIIA on-Demand Europe 2008.

Learn about the Software and Information Industry Association (SIIA).

William Gibson, who coined the term cyberspace, said “the future is already here, it’s just unevenly distributed.”

Paul R. Daugherty, Chief Technology Architect, Accenture talks about a ubiquitous network.

We can see data points around the future, but its easy to miss the big picture. The big picture in SaaS is cloud computing. It is a pressure on the industry. 30 years ago, companies were building mainframes. There wasn’t the internet to spread processing. Client / server moved capacity from the date center to the desktop. Capacity was spread. Cloud computing is pulling things back to the center.

Virtualization is now happening with servers and hardware. The next step is dynamically provisioning.

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