The lifespan of online content is nasty, brutish and short. What to do?
Staff Picks
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Nielsen’s David Gill on Where Tablets Are Now
via Advertising, Staff PicksShould advertisers and marketers be bearish, bullish or agnostic with Tablets?
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Video Ad Measurement Holds the Key for Online Video Monetization
via Advertising, Staff PicksOnline video ads account for just 1% of total video viewing time in a typical month.
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You Got a Friend in Remnant Ad Inventory
via Advertising, Staff PicksWhat if a publisher can reclaim some remnant ad inventory and sell at a higher CPM?
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Are Publishers Responsible for Their Advertisers?
via Advertising, Staff PicksCan publishers just say no to misleading advertisers?
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Whither Mobile Advertising?
via Advertising, Staff PicksThe underwhelming performance of mobile advertising.
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The Emergence of Neuromarketing
via Advertising, Staff PicksHow will biometrics, neuro-science and other innovative research techniques change advertising in the near and long term?
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Cloud Computing Entrepreneurs
via Staff Picks, Startup Blog, TechnologyInterview with Boomi’s Bob Moul and Apprenda’s Sinclair Schuller on technology entrepreneurship.
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Olympus PEN Campaign Does Stop Motion Right
via Advertising, Staff PicksHow do you promote a digital camera? How about with amazing stop motion animation.
