ScribeMedia.org

When we choose the code that runs our computers, web sites, gadgets and phones, one of the last things we think about is the environmental impact of that decision. But in a world where changes in Facebook’s underlying code base could reduce their carbon emissions by 49,000 tons, it’s about time we do so.

A design prototype shows what an e-reader could be, and why publishers could get very, very excited.

The most anticipated plane of modern times finally takes flight. How was it actually designed?

Shallow thoughts for the most recent episode of Naked Media, which featured Randall Rothenberg, President of the IAB, Dina Kaplan, co-founder of Blip.TV, and Steven Rosenbaum, CEO of Magnify.net.

What is the best way to leverage the branding, marketing and communications possibilities provided by social networking tools? Faris Yakob has a surprisingly simple answer.

Comcast is moving cautiously forward in the digital landscape and is far from airing full shows online at the same time as the episodes air on TV. Cable and Satellite TV operators pay a hefty monthly per subscriber subscription fee so as a content producer Comcast doesn’t want to jeopardize or cannibalize TV eyeballs, which would reduce subscription revenue.

MobiTV’s main focus is to help carriers create their own mobile TV networks. So while the company offers a direct to consumer service, its goal is to be the white label engine that powers Verizon TV, AT&T TV, Sprint TV, etc.

As part of a cross platform package, NBC is selling online Olympics ad inventory @ $45 CPM versus the typical $10 – $20 CPM for their network shows. Sponsors cannot buy an online only package. They have to buy the cross platform mix. So what does this mean for the Olympics?