Enterprise Opportunities and Challenges with Social Media
Video: Social media offers potential new revenue streams for both the enterprise and enterprise software firms – but not without a significant shift in the way that content is created, bought and sold. Our panelists examine case studies to identify who is making money with social media, what tools they are currently using, what they’ve learned so far and the costs encountered in participating in this fluid new application.
SaaS Platforms – Will They Tilt in your Favor?
Video: As applications and content move to the cloud, there is an increased focus on the platforms that serve these products and services to our markets. What are the dominant platforms in the SaaS and content spaces and what opportunities do they create and what limitations do they impose?
State of the Software and Content Industries - The CEO Perspective
CEO’s give their perspectives on software and content convergence. The session provides the executive perspectives on social media, mobile computing and business models. The panelists also discuss their content/software partnering and platform strategies.
Search Engine Optimization
Video: Barbara Coll, CEO, WebMama.com, Inc. discusses search engine optimization.
Publishers get ARMed! - SIIA Brown Bag Lunch
This SIIA Brown Bag Lunch session brings together a panel of experts to discuss how search has evolved beyond the search box, and given publishers with a better way to drive monetization, create superior user experiences, and deliver highly relevant content.
Pushing Social Media Boundaries with Marketing & Advertising
Video: Is social media advertising a beacon of light or a train wreck? Social media has been blasting through the boundaries of online advertising as consumers engage and carry messages more easily than ever. From ad networks to immersive social brand marketing campaigns that are driving consumer engagement - marketers have more tools at their disposal than ever. How is the marketing landscape changing, where is the creative bar being set and how is engagement being measured?
Advertisers: The Changing Tolerance of Risk
Video: In response to consumer-generated content, brands are relaxing communication guidelines and looking at their lighter sides. Two adventurous marketers talk about how taking calculated risks can lead to big returns.
The YouTube-fication of media
It was just a matter of time until various professions started their own YouTube-like programming.
Now lawyers will be able to get into the act. ALM, a b-to-b media company targeting legal and business professionals, and the LegalTalkNetwork have announced the debut of Legal Channels, a new online video production and distribution service for law firms that includes a […]
An Interview with Ron Grant, AOL & Joanna Shields, Bebo
Video: What does AOL hope to gain for its $850 million acquisition of Bebo—and why did Bebo opt for a portal? Will this investment translate into innovations for users and advertisers? How will AOL use Bebo in international markets and what can Bebo do for AOL here in the U.S.?
Using Social Media to Increase Revenues
Video: The SIIA brings together a panel of experts to address how B2B publishers can leverage social media to drive revenues.
