paidContent 2011 will be streaming live March 3, 2011, and will be available on-demand shortly thereafter. We look forward to your online participation via the chat window above, or through Twitter (#pc2011).

Morning Sessions

Industry Analysis: How The New Tablets Will Change Your Content Strategy
8:30am – 8:50am

»Sarah Rotman Epps, Analyst, Forrester Research

Sponsor Presentation: Gigya
8:50am – 8:55am

Q&A: Lauren Zalaznick
8:55am – 9:20am

» Lauren Zalaznick, Chairman, NBCUniversal Entertainment & Digital Networks & Integrated Media
»  Interviewer: Staci D. Kramer, Editor & EVP, ContentNext Media/paidContent

Quality, Quantity & Mass Content
9:20am – 10:10am

The rise of mass content operations has spawned both imitators and companies trying to go against the tide while using many of the same tactics—and most claim quality as a goal.  When a business can be damaged by a flick of the Google algorithm and when everything is SEOd to the max, what’s the advantage of mass content? Are definitions of quality shifting? What does this mean for smaller companies trying to navigate their way through the flood?

»  Chris Ahearn, President, Reuters Media
»  Luke Beatty, VP & GM, Yahoo! Contributor Network / Associated Content
»  Lewis Dvorkin, Chief Product Officer, Forbes Media
»  Jason Rapp, President, Mahalo, Inc.
»  Moderator: Larry Dignan, Editor-in-Chief, ZDNet & SmartPlanet

Sponsor Presentation: Oracle
10:10am – 10:20am

Networking Break
10:20am – 10:35am

The New Digital Content Storefront: Why Aren’t We There Yet?
10:35am – 11:25am

Today’s online content marketplace could define Balkanized—device-centric apps, multiple DRM formats, storefronts locked to certain platforms, rules that vary by manufacturer, retailer, carrier, distributor—multiplying the tech and customer-acquisition challenges, Will efforts to bring content owners together for subscriptions or access like Next Issue Media work? Can e-books become as portable as mp3s while retaining value? How much control—and share—should content owners have to cede?

»  Morgan Guenther, President & CEO, Next Issue Media
»  Alex Kazim, CEO, Ongo
»  Ellie Hirschhorn, EVP & Chief Digital Officer, Simon & Schuster
»  Moderator: James L. McQuivey, Ph.D., Vice President, Principal Analyst

The New Networks
11:25am – 11:50am

It’s turned into the internet equivalent of “hey, gang, let’s put on a show”—start a blog/site, add some more and you have a network. Not that easy. Can new networks still break through? Do blog networks have to switch formats to survive? Do you go deep and broad in one area or heavily into verticals? How much real benefit there is from being part of a network or owning one?

»  Jim Bankoff, CEO, SB Nation
»  Deanna Brown, CEO, Federated Media
»  Lockhart Steele, Founder & President, Curbed Network
»  Moderator: Anil Dash, Co-Founder & Managing Director, Activate; Founder, Dashes.com; Founding Director, Expert Labs

Q&A: Nick Denton
11:50am – 12:20pm

»  Nick Denton, founder, Gawker
»  Interviewer: Felix Salmon, Financial Blogger, Reuters

Afternoon Sessions

Cracking The Area Code: The Local View
1:30pm – 2:15pm

Call it hyperlocal or neighborhood, measure it by area code, zip code or community, local is one of the hottest spaces. Everyone wants a piece but is anyone besides Groupon actually making money? Are the incumbents who flinched at Craigslist finally finding ways to benefit from the upstarts? Are the newcomers making the pie larger or eating the incumbent’s lunch? And does TBD’s quick death prove anything?

» Jon Brod, President, AOL Ventures, Local & Mapping, Search
» Lisa Frazier, President & CEO, The Bay Citizen
» John Paton, CEO, Journal Register
» Carll Tucker, Founder & CEO, Main Street Connect
» Moderator: Brian Stelter, Media Reporter, The New York Times

Sponsor Presentation: Adobe
2:15pm – 2:20pm

Q&A: Dan Rose
2:20pm – 2:45pm

» Dan Rose, VP, Partnerships & Platform Marketing, Facebook
» Interviewer: Ernie Sander, Executive Editor, ContentNext Media/paidContent

Networking Break
2:45pm – 3:00pm

Sponsor Presentation: Studio One Networks
3:00pm – 3:05pm

Ad Targeting: Gaining Steam—And Scrutiny
3:05pm – 3:55pm

As ad targeting takes off, ad-tech companies are experimenting with new models and Washington is applying much greater scrutiny. What are some of the most exciting opportunities with this new data? Which approaches to ad targeting would survive a Do Not Track law, if that becomes reality? And with so many new targeting businesses cropping up, consolidation seems likely—who will get caught up in the shakeout?

» Josh McFarland, CEO, TellApart
» Randall Rothenberg, President & CEO, Interactive Advertising Bureau (IAB)
» Vivek Shah, CEO, Ziff Davis
» Michael Walrath, Investor & Entrepreneur
» Moderator: Ernie Sander, Executive Editor, ContentNext Media/paidContent

Q&A: Greg Clayman
3:55pm – 4:10pm

» Greg Clayman, Publisher, The Daily
» Interviewer: Spencer Reiss, Contributing Editor, Wired

Paying It Forward: Paywalls, Meters & Subscriptions
4:10pm – 5:00pm

Whatever you call it, many news publishers are now looking for paying digital customers. We’re still waiting for NYTimes.com’s implementation, but others have gone before it. How are they faring, what can we learn, what’s next and how will the payment platform battle between Apple and Google pan out?

» Jim Gerber, Director, Strategic Partnerships, Google
» Rob Grimshaw, Managing Director, FT.com
» Justin Smith, President, Atlantic Media
» Gordon Crovitz, Co-Founder, Journalism Online
» Moderator: Robert Andrews, UK Editor, paidContent

Q&A: Arianna Huffington and Tim Armstrong
5:00pm – 5:30pm