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MODERATOR: Abby Mehta – Director, Global Marketing Research, Monster Insights, Monster Worldwide

Across the world people have ever-new levels of involvement with social media. Which consumers are getting involved, while others remain indifferent? Global trends will be revealed, but of equal importance is the question “why?” Why do some consumers join in this trend while others remain distant, aloof, unconcerned and not engaged? These speakers reveal the latest findings.

Context Matters: Can Advertisers Engage in the Social Web?
Explaining online behavior is becoming more complex as peoples behaviors now cover the spectrum, seeking communication, information, entertainment, creation, shopping, purchasing and more. Results from this study across 6 international markets reveal the new consumer behaviors of today, the spectrum of engagement with advertising, and how My World (social media) and the External World (the internet that informs and entertains consumers) interact.

Beth Uyenco – Global Research Director, Microsoft Digital Advertising Solutions
Kevin Thompson – Director, OTX, Europe

Power to the People: Tracking Seismic Global Shifts in Social Media
Is the hype around social media due to irrational exuberance, or is it a real movement that extends around the globe? Universal McCann is examining consumer up-take of social media across 27 countries and in this session will reveal their latest findings. Hear about who is embracing the online social life, where, how, and why. Then use your insights to connect with consumers better worldwide.

Graeme Hutton – SVP, Director of Consumer Insights, Universal McCann
Tom Smith – Research Manager – EMEA, Universal McCann

The Involved Customer: How Brands Invite Consumers to Co-Create, Innovate, and Participate in Social Media, And Why Those People Accept
The current vogue in marketing is “consumer participation” – the act of inviting consumers to co-create ads, innovate, name new products, vote online or via text, and more. But what really is behind this phenomenon of consumer participation? This presentation will explain what’s behind a consumer’s willingness to act on behalf of a brand, what need this fulfills, what they get out of it, and what this means for researchers and brand managers as they track and use this phenomenon.

Steve Pagan – Research Director, Hall & Partners
Farrah Bostic – Account Director, Hall & Partners

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MODERATOR: Ed Keller – CEO, Keller Fay Group

Teens and young adults today use social networking platforms, the internet, and mobile as no other generation has done before. Their attention is riveted on digital worlds that just came into existence a few years ago. What does this mean for your brand?

Connecting to the World: How Global Teens Do It
Based on research from 11 countries, this presentation will provide insights into the habits of today’s digitized teens. What are their current behaviors and habits in using communications devices? How do they make choices on which to use – phone, email, IM, text, etc.? Hear how they are using social networks now, and what their hopes, fears, and dreams are for their future communications.

Betsy Leichliter – Founder, Leichliter Associates
Susan Abbott – Marketing Researcher & Consultant, Abbott Research & Consulting

Everybody’s Talking: Social Networks & Product Conversations in the Digital Era
Conversations about products happen all the time, but what is the exact mechanism by which one word of mouth recommendation leads to a new purchase, while another doesn’t? By closely examining WOM, digital, and social conversations around auto purchases, movie selection, and website referrals, this research sets out the mechanisms by which word of mouth marketing works to trigger further action.

David Bakken – SVP, Director of Marketing Science, Harris Interactive
Jonathan Siegel – SVP, Marketing Science, Harris Interactive

Maximize Your Brand Momentum: Quantifying Brand Value Creation for Adidas & Electronic Arts on Social Networks
By using innovative research to track the viral and consumer-pass-along effect of two campaigns on MySpace, this presentation reveals the impact on key brand metrics. New metrics allow this type of marketing, and its impact, to be compared to other advertising efforts. Learn from these cases and find out how to use social networks to amplify your brand campaign.

Keith Brady – Director, Research, Marketing Evolution
Brian M. Mathena – Group Media Director, Carat

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This session features: Results from data fusion case studies. Insights from a new online video measurement service. The latest framework around consumer generated media. Mobile media insights. And, a brand new cross-platform internet usage service.

SPEAKERS:
Paul Donato – Chief Research Officer, The Nielsen Company
Jed Meyer – SVP, Nielsen DigitalPlus
Jon Gibbs – VP Media Agency Insights, Nielsen Online
Kanishka Agarwal – VP Mobile Media , Nielsen Mobile
Brian Apter – VP Sales Development, National TV Client Services, The Nielsen Company
Pete Doe – Managing Director, Nielsen Connections

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What does AOL hope to gain for its $850 million acquisition of Bebo—and why did Bebo opt for a portal? Will this investment translate into innovations for users and advertisers? How will AOL use Bebo in international markets and what can Bebo do for AOL here in the U.S.? Can AOL make the most of Bebo’s ad inventory? And how will AOL avoid the integration issues it faces now with Platform-A?

Ron Grant, President and COO, AOL
Joanna Shields, President, Bebo

Interviewers: Robert Andrews, Editor, paidContent:UK and Staci D. Kramer, Co-editor and EVP, ContentNext Media

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A 3 part discussion…

MODERATOR: Amy Raihill – Regional Insights Manager, North America, Shell Lubricants

Rapidly evolving technology is creating consumers who continuously alter their lifestyles around new devices. Mobile, smart, on-demand and social media usage constantly change. How can you keep up? Find out about new ways to segment your customers based on the new technology and habits they’ve acquired. Then hear how advertising and brand messages best fit into this new world.

Can You Hear Me Now? – Mobile Trends & Consumer Acceptance of Mobile Advertising
Mobile phones are everywhere. The key to using mobile as a platform for brand communications will be to correctly gauge consumer’s acceptance of advertising in this very personal space. This presentation provides a two year perspective on evolving consumer sentiment. You will learn which consumers are most interested in receiving mobile ads, the type of incentives they are willing to receive, and what ad formats work for whom.

Judith Ricker – Division President, Communications Research, Harris Interactive
R. Scott Evans – VP, Senior Consultant, Technology Industry Solutions Group, Harris Interactive

Urban Markets & Multicultural Consumers: New Developments in Cable, Broadband, New Technology & New Media Usage
The urban market is young, growing, increasingly multicultural and on the forefront in adopting new telecommunications, cable, broadband, satellite, portable, smart, and on-demand technology and services. Where is this diverse and shifting racial/ethnic/gender/cultural/linguistic group headed next? Get the up-to-date insights in this session.

Adriana Waterston – VP, Marketing & Business Development, Horowitz Associates
Howard Horowitz – President, Horowitz Associates

Use Social Marketing Habits to Segment Your Target Population and Get Better Results
How do you get everyone in an entire country to be a responsible survey respondent? This is the challenge the US Census Bureau faces and the 2010 effort promises to be especially difficult. Find out how the strategic use of community-based partnerships, word of mouth, and social media will help. Then consider how segmentation by social media could be tapped to get better results for your business.

Nancy Bates – Lead Researcher, Census 2010 Publicity Office, US Census Bureau
Mary H. Mulry – Principal Researcher, Statistical Research Division, US Census Bureau

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