http://www.scribemedia.org The Business, Technology and Culture of Digital Media Wed, 08 Sep 2010 11:30:37 +0000 http://backend.userland.com/rss092 en Watch all video interviews from eTail East 2010.                                Sponsored by The modern consumer takes full advantage of the plentiful, and often distracting, amount of online shopping options. More often than not, consumers browse a retailer’s site, add some products to their shopping cart, and eventually leave the site before the most ... http://www.scribemedia.org/2010/09/08/retargeting-re-engaging-the-departed-consumer/ Imagine you are a major (or minor) brand advertiser. You wake up in the morning, brew some coffee and, still in your PJ's, break out your laptop to see what is happening in the digital world. You are a happy person this morning. It's 7am, the sun is out, no phone ... http://www.scribemedia.org/2010/09/06/why-the-future-of-online-advertising-includes-ad-verification/ A new version of Digg launched. Called Version 4.0, the primary changes to the social news site is to make it, well, more social. The overarching goal is to help users find news of personal interest more easily. They do this by taking a page from the Twitter handbook and ... http://www.scribemedia.org/2010/08/26/digging-digg-at-least-well-try/ Watch all video interviews from eTail East 2010.                                Sponsored by Amidst the many clouds of uncertainty surrounding retail use of social media, a few key strategies are starting to emerge. Three recent studies, including a white paper written by yours truly, have examined customer interactions with retailers via social media. Encouragingly, ... http://www.scribemedia.org/2010/08/25/3-steps-to-a-more-effective-retail-facebook-presence/ Watch all video interviews from the Advertising Research Foundation Audience Measurement conference.      Sponsored by Did you know that online video ads account for just 1% of total video viewing time in a typical month? While the debate rages regarding the risk of trading traditional dollars for digital dimes, it is easy ... http://www.scribemedia.org/2010/08/24/video-ad-measurement-holds-the-key-for-online-video-monetization/ Watch all video interviews from the Advertising Research Foundation Audience Measurement conference.      Sponsored by The role of the Internet in American consumers’ shopping behavior evolves constantly as new innovation and advances in the space emerge. As if the change in media consumption and technology isn’t enough, the struggling economy has ... http://www.scribemedia.org/2010/08/16/seeing-the-patterns/ Watch all video interviews from the Advertising Research Foundation Audience Measurement conference.      Sponsored by Peter Pynta, Director, Neuro-Insight Pty Ltd, shares how radio content and ad break architecture influences ad effectiveness and engagement. Peter presented at the Advertising Research Foundation Audience Measurement 5.0 Conference. Related posts:Biometrically Speaking – The Doctor Will Really See ... http://www.scribemedia.org/2010/08/16/the-neuroscience-of-radio-engagement/ Watch all video interviews from the Advertising Research Foundation Audience Measurement conference.      Sponsored by Innovation has never been more important to marketers and content creators. Each day, we uncover new techniques to mine consumer insights and measure multi-media audiences. This panel features discussions with some of the most innovative marketers, researchers, ... http://www.scribemedia.org/2010/08/16/innovation-future-applications-measurement/ Amiad Solomon, President of semantic targeting company Peer39, recently taught a seminar at the IAB. The above video is a teaser from that seminar. One comment he made that caught our attention was that online publishers should "learn to love their remnant." We asked him to elaborate on that comment. Many ... http://www.scribemedia.org/2010/08/09/you-got-a-friend-in-remnant-ad-inventory/ I was clicking around through news sites this morning and stumbled upon Examiner.com. A headline about Acai berry on the side navigation caught my attention. I drink Acai juice from time to time and when the headline screams, "Want to use Acai Berry..You'll be SHOCKED what we found", I decided to ... http://www.scribemedia.org/2010/08/06/are-publishers-responsible-for-their-advertisers/