http://www.scribemedia.org The Business, Technology and Culture of Digital Media Wed, 11 Jan 2012 16:37:09 +0000 http://backend.userland.com/rss092 en Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos Introduction: Dr. Howard Morgan, Co-Founder and Partner, First Round Capital Monetizing digital offerings is a continuing challenge. Advertising can generally generate only some of the revenue required, so customer payments appear to remain essential for ... http://www.scribemedia.org/2011/12/06/monetizing-digital-content/ Now that the battle for high-resolution HD displays, including 3D, is well underway, the next front on the war for viewership lies in Smart TV. Once viewed as a gimmick for high-end large-scale displays, Smart TV is now a canvas for producers to deliver shows and apps to a new ... http://www.scribemedia.org/2011/11/17/smart-tv-%e2%80%93-producing-for-pixels/ 4 Startups That Could Change The Marketing Landscape for Online Retailers in a Big Way Hear pitches from 4 companies who are changing the way online retailers advertise to consumers. Learn how these innovative entrepreneurs plan to disrupt the web ad online advertising space and dig down to learn more about ... http://www.scribemedia.org/2011/10/13/the-future-of-web-advertising/ Open Source Video Here's the promo video I did for the upcoming Streaming Media conference in Los Angeles. It was mostly done in After Effects and Final Cut. I wrote the music too. Related posts:Streaming Media West 2008 promo breakdownMiss Streaming Media West ... http://www.scribemedia.org/2011/09/03/streaming-media-west/ Create and Pitch a successful business plan If your business plan is scribbled on a napkin, you could be in for some nasty surprises. On the other hand, a 40-page term paper is a waste. Instead, invest just time enough to make smart choices, and be prepared to pitch your ideas ... http://www.scribemedia.org/2011/08/17/start-up-bootcamp/ The above video interview is from Internet Week in NYC. Sponsored by Location is more than just a check-in. Taking full advantage of location can change the way people interact with brands by moving the conversation to a physical location and, it’s hoped, a purchase. The data that can be applied to applications’ ... http://www.scribemedia.org/2011/07/27/location-is-not-a-fad/ The above video interview is from the Advertising Research Foundation Audience Measurement conference. Sponsored by An important question at this year's ARF conference was, "does social media have an impact on sales?" Walter Carl, the founder and CRO of ChatThreads, talked about his company's findings. People who are FaceBook 'fans' of a ... http://www.scribemedia.org/2011/07/26/chatthreads-reveals-results-of-live-tracking-study/ The above video interview is from the Advertising Research Foundation Audience Measurement conference. Sponsored by There is a school of thought that ad effectiveness increases when TV viewers are more highly engaged in the programming they watch. According to data collected by Ace Metrix, however, there is a low correlation between the ... http://www.scribemedia.org/2011/07/26/the-power-of-persuasion-and-watchability-in-tv-ads/ The above video interview is from the Advertising Research Foundation Audience Measurement conference. Sponsored by "If you can't measure it, you can't monetize it," said Steve Lanzano of TVB, about the hesitance of companies when it comes to mobile video. Advertising agencies, TV Networks, and brand advertisers generally do not care what ... http://www.scribemedia.org/2011/07/25/monetizing-and-measuring-mobile-video/ The above video interview is from the Advertising Research Foundation Audience Measurement conference. Sponsored by New platform choices appear to be adding more hours to the media day of a segment of consumers. While different patterns of consumption can been found across the media types as they are selected based on access, ... http://www.scribemedia.org/2011/07/25/engaged-with-media-as-long-as-their-eyes-are-open/