http://www.scribemedia.org The Business, Technology and Culture of Digital Media Tue, 16 Mar 2010 17:11:43 +0000 http://backend.userland.com/rss092 en SebaKito via Creative Commons/Flickr. Why is HTML5 Important Pete Spande, Federated Media. With preorders for Apple's iPad rolling into the company's coffers the future of HTML5 and its native support of video is just about here. Apple famously does not support Adobe's Flash video technology on the iPhone or Touch, and will continue ... http://www.scribemedia.org/2010/03/15/what-does-html5-mean-to-video-publishers/ Clever piece of video coming from Current TV. The above rant tells us that because of ChatRoulette we're no longer watching porn. Instead, the porn is watching us. A little background comes to us from a New York Times Week in Review piece last month: The social Web site, created just three ... http://www.scribemedia.org/2010/03/14/is-chatroulette-the-best-thing-to-come-to-the-internet/ We produced a social media seminar at the IAB last week. The course is now available for purchase online. This is the companion course to the IAB Social Media Buyers Guide. Geoff Ramsey, CEO, eMarketer, starts the seminar with a comprehensive (and lively) social media market overview. Geoff is followed by ... http://www.scribemedia.org/2010/03/14/social-media-marketing-best-practices-for-success/ What's a brand to do in order to connect with the kids these days? How about sign on for product placement in a sexploitation music flick, otherwise known as Lady Gaga's and Beyonce's latest video. Released Thursday evening, the duo's "Telephone" remix has already been seen over 1.5 million times ... http://www.scribemedia.org/2010/03/12/lady-gaga-doesnt-have-a-penis/ This Interactive Advertising Bureau seminar, taught by experts from Nielsen, is now available to purchase. This seminar teaches the basics of online metrics and measurement, and how this environment differs from traditional broadcast or print media in terms of media planning and buying. It provides an overview of the common metrics ... http://www.scribemedia.org/2010/03/12/metrics-101_understanding-using-measurement-data/ With Oscar buzz behind us it's time to look forward to movies that will make up next year's awards. If you want to throw your hat in the ring, the folks at Britanick released "Academy Award Winning Movie Trailer" to help you out. The short is a what's what and shot ... http://www.scribemedia.org/2010/03/10/winning-the-academy-award-is-easy-to-do/ This course is now available to purchase online. Watch a sample of the almost 3 hour Interactive Advertising Bureau seminar above. Taught by experts from Hitwise and Scripps Networks With an ever increasing number of new sites emerging weekly and tight advertising budgets, it is becoming more important than ever to know ... http://www.scribemedia.org/2010/03/10/closing-the-deal-with-data/ When marketers respond to questions about their social media initiatives, they have one common theme: driving traffic to the corporate web site is really important. But what other metrics do marketers value? Do they even know what to value? What social actions does a brand value? Installs of a branded ... http://www.scribemedia.org/2010/03/09/social-media-marketing-case-studies/ Ever wonder what successful companies like Apple, Starbucks, Facebook and Amazon have in common? Technological growth can only sustain a company's growth and evolution so far in ... http://www.scribemedia.org/2010/03/08/business-technology-growth-through-change-transformation/ We're helping St. James' Church (Madison Ave @ 71st Street in NYC) celebrate its Bicentennial by producing a round table discussion on The Church and Global Reconciliation. If you live in NYC, feel free to stop by. The event is free and open to the public. The church seats ... http://www.scribemedia.org/2010/03/06/desmond-tutu-webcast/