ScribeMedia.org

Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos

4 AdTech Startups That Could Change The Marketing Landscape for Online Retailers in a Big Way

UM has been monitoring the globalization of brands form a social media perspective, and Graeme Hutton spoke to us about it.

John Baker of JWT discusses the challenges presented to creative agencies by new digital advertising paradigms.

Lee Rainie, the Director of Pew’s American Life Project, talks about internet, social media, mobile, and journalism.

Microsoft’s Carolyn Fuson talks about interactive advertising on gaming consoles and branded content.

Craig Bierley of Buick spoke to us at the Digitas Newfront 2011 conference about storytelling as branded content.

Shiv Singh of Pepsi discusses the power and challenges of real time marketing.

Liz Boone, Global Director for Digital and Social Engagements at General Motors, on social media engagement.

Susan Jurevics, Sr. Director of Marketing at Sony on turning employees into brand evangelists.