There is a clear correlation between social media buzz and television ratings. The social TV phenomenon has been fueled by the explosive use of other screens-notably phones and tablets.
Articles Using the "advertising" Tag
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Monetizing Digital Content
Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos
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The Future of Web Advertising
4 AdTech Startups That Could Change The Marketing Landscape for Online Retailers in a Big Way
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Globalization of Brands from a Social Media Perspective
UM has been monitoring the globalization of brands form a social media perspective, and Graeme Hutton spoke to us about it.
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The Creative Agency as Business Consultant
John Baker of JWT discusses the challenges presented to creative agencies by new digital advertising paradigms.
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Get to know Pew’s Internet & American Life Project
Lee Rainie, the Director of Pew’s American Life Project, talks about internet, social media, mobile, and journalism.
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Interactive Ads With XBox Live
Microsoft’s Carolyn Fuson talks about interactive advertising on gaming consoles and branded content.
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Story Time with Buick
Craig Bierley of Buick spoke to us at the Digitas Newfront 2011 conference about storytelling as branded content.
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5 Challenges to Accelerating Marketing to Real Time
Shiv Singh of Pepsi discusses the power and challenges of real time marketing.
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Turbocharging Brands with Crowd Sourcing
Liz Boone, Global Director for Digital and Social Engagements at General Motors, on social media engagement.
