The Cannes International Advertising Festival awards a hallucinogenic AIDS prevention campaign its bronze medal.
Articles Using the "advertising" Tag
-
Advertising Redemption. Army Strong. Army Wrong
The agency responsible for this piece of trash should be put behind enemy lines with a water pistol.
-
AOL on Platforms, Technology and Reach
Video: Starting with its acquisitions of Advertising.com and later on, TACODA, AOL has bet big on online advertising networks and continued to grow its reach and portfolio and the platforms and technologies for targeting and monetization.
-
Media Deals and Marketplace
Video:
Allen & Company has been at the center of many of the biggest deals in online advertising. What does the online advertising landscape look like from the perspective of bankers? Rafat Ali, Founder, Publisher & Editor, ContentNext Media, sits down with Nancy Peretsman, Managing Director, Allen & Co. -
Mary Murcko, Publisher of Women’s Health
Friday (June 13, 2008), we’re broadcasting episode two of the live video WebTV series From Print to Digital. The guest will be Mary Murcko, Publisher of Women’s Health.
-
Behavioral Targeting online is great (if you’re willing to shed the yoke of the past)
One of the smartest things I ever heard from an advertising-agency executive is that he ever started his own shop the very first person he would hire is a behavioral psychologist. Of course, behavioral targeting has become all the rage online. But as a new report from eMarketer points out, when it comes to behavioral [...]
-
The Media Company’s Perspective
Video: Jo Ann Ross, President, Network Sales, CBS, interviewed by Rafat Ali, Editor of PaidContent.org
-
Media Pros Search for Answers
Are we conditioned to believe that everything online is absolutely free? Someone has to pay, don’t they? If so, who? And how? Matthew Schwartz reports from Advertising 2.0 in New York.
-
Reinventing the Ad Model Through Discovery and Targeting
While advertising has emerged as the primary business model for broadband video, it remains relatively immature. Key constraints include users’ inability to find the videos they seek and limitations on targeting ads against particular content. This panel explores how industry participants are addressing these challenges and starting to show results.
-
Re:Think 2008 Media Library
The 2008 Advertising Research Foundation’s Annual Re:think conference tackled the tough issues facing marketers and advertisers today. The video library from the event is now available.
