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HOW TO PROFIT IN THE MULTI-PLATFORM UNIVERSE
A Conversation With Fred Seibert, President & Executive Producer, Frederator Studios
The development of profitable digital media ventures relies as much on knowing when the next wave will hit as it does on creating sustainable revenue models. In some respects, the first decade of the 21st-century belongs to the media [...]

Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium.

Traditional television is moving to the Internet. Though today’s consumer can effectively avoid watching advertising on TV through new time- and place-shifting technologies, the “opt-out” function and other choices make it easier than ever for consumers to skip ads online too.

Personal media has invaded the territory of the media giants. TV networks, even cable networks and radio networks can no longer ignore the potential threat posed by User Generated Media, broadband video, social networks, the blogosphere and the world of Podcasts.

The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process.

How can content companies and ad agencies create the most compelling video ads? What is the best way to leverage the brand awareness and interactivity that online video advertising has to offer?

While advertising has emerged as the primary business model for broadband video, it remains relatively immature. Key constraints include users’ inability to find the videos they seek and limitations on targeting ads against particular content.

With the attention of the consumer being assaulted by a host of great technologies – from games and broadband to PVRs – devices as well as content programming, the task of the client, the agency and content provider raising their message above the clutter is daunting.

New Rules for the Film, TV, Broadband & Mobile Video Industry – Deals, Advertising and Commerce

The next time you fill up at the gas station on $3 per gallon gas and watch a video advertisement at the pump, the ad you see may be based on your face. Black? White? Old? Young? Male? Female? Fat? Skinny? Tall? Short? Ugly? Pretty?? Stressed? Relaxed?