When should brand advertisers bring publishers and technology partners to the table?
Articles Using the "cpx" Tag
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Silver Lining in the Online Ad Industry’s Need for Self-Regulation
Will the online ad industry self regulate before big brother steps in?
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Picking Sides for the Interactive Industry’s Golden Age
The Interactive industry has loyalty issues and is struggling to decide what side to play on – seller or buyer.
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Online Video Will Grow Faster Than Predicted
Online video spending is still relatively small, and only a very small fraction of total TV spending.
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What Does Pepsi Want: An Interview with Frank Cooper
When he shows up at an advertising conference, Frank Cooper, Chief Marketing Officer, Sparkling Beverages, Pepsi, must feel like a Venture Capitalist walking into a room full of underfunded type A entrepreneurs.
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The Other Fifty Percent – An Advertiser’s Dilemma
Boxee CEO Avner Ronen believes Internet TV can solve the advertiser’s dilemma by effectively measuring and targeting audience the Open Source way.
