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Matthew Schwartz catches up with John Byrne, Executive Editor and Editor in Chief of BusinessWeek.com, at ad:tech for a fireside chat.

Matthew Schwartz blogs from ad:tech new york where the industry’s gathered to discuss how the financial crisis will effect online media.

Web number cruncher comScore has introduced Extended Web measurement (CXW), which can track distributed content across third party Web sites. The service is designed to provide more precise measurement of ad packages; it also provides a Gross Ratings Point (“GRP”) measure for online ads to compare and contrast with traditional media buys. “Distributed content,” which encompasses widgets, gadgets [...]

Video: Social Networks were all the rage at the start of 2002, but more recently, the “rage” has become the standard. Facebook recently reached 100 million users and social networking has become the platform for communication among people of all ages, across almost all countries. But it is an ever-changing ecosystem, and is difficult to understand from an advertising point of view.

Video: Advertisers no longer look to advertise using a simple model of reach and frequency–but rather more of a reach and engagement model. Given the growing importance of engagement, branded social media applications offer advertisers a unique opportunity to use social networks to engage in an emotional, efficient way with their target audiences. By doing so they are building social brand loyalty.

Video: Most of us already know the standard methods of advertising on social networks but where are the breakthrough advertising models that many of us have been waiting for? Will the age of the personal CPM arrive? Is there a real potential to monetizing relationships? Is there a more effective way to leverage social recommendations? What else does the future hold? This panel is a conversation on these topics and more.

Video: Widgets/applications, what’s the difference? What alternative advertising solutions can widget platforms provide advertisers and brands?

Video: Find out directly from the people making the decisions about where to spend money online. Find out why and where media buyers are choosing to allocate their advertising budgets. Hear case studies of prior media buys and client experiences.

Video: There are easily over fifty social ad network solutions today. Find out directly from the social ad networks what differentiates them from one another. Also hear client case studies.

Video: Many companies continue to stress that “engagement” is the most valuable component of campaigns on social networks. If that’s the case, how do we measure engagement and are there other metrics that we should be looking at?