Online professional development courses for media, publishing and advertising professionals.
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Closing the Deal with Data: Using Research to Sell
This course is now available to purchase online. Watch a sample of the almost 3 hour Interactive Advertising Bureau seminar.
Social Media Marketing Case Studies
What’s the value of each incremental fan on facebook, or the number of tweets that mention @yourbrand? Paid, owned and earned media in a social world.
Online Video Will Grow Faster Than Predicted
Online video spending is still relatively small, and only a very small fraction of total TV spending.
The Other Fifty Percent – An Advertiser’s Dilemma
Boxee CEO Avner Ronen believes Internet TV can solve the advertiser’s dilemma by effectively measuring and targeting audience the Open Source way.
Interview: TS Kelly, The Media Strategist
How do agencies make sense of the enormous amount of data at their fingertips?
Teg Grenager – Adap.tv
Innovation in online video advertising is important because pre-roll ad units are not delivering the most value to viewers, advertisers and publishers. Today, the overwhelming volume of ad spending for online video is repurposing 30 second TV ads for online delivery.
Ad Week Insights
Data doesn’t lie, and new data will help convince large brands that online advertising is more effective than traditional advertising because it can reach target segments more accurately.
Magazines That Work On The Web
Rich Antoniello says he’s figured out the formula to make the ever-feisty Complex magazine work on the Web and other platforms. Roger Black has his own designs for ways to present news and information seamlessly on everything from a netbook to the iPhone. With the magazine industry in trouble, even upheaval, what makes it work? And what will work in the future?
Entertaining Advertising vs. Entertainment Advertising
In taking a look at today’s most creative advertising, like Crispin Porter’s Burger King Campaign, it is clear that entertainment companies are playing it too safe. The problem is systemic, entertainment has followed the same credo for years of fishing where the fish are, relying on the same customer base of frequent movie goers for its revenues.
Around the Web
- Is ChatRoulette the Best Thing to Come to the Internet? (via Current TV)
- Out For Blood; China’s Virtual Vigilantes Create a Real-World Ruckus
- Virtual Reality and Other Notes from the Science Front (via Various)
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under a Creative Commons Attribution-
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