ScribeMedia.org

Video: Learn how to optimize quality for their target playback platforms while conforming to the requirements of their chosen streaming technology. The session starts with an overview of H.264-specific encoding parameters, especially profiles and levels, and a discussion of details like B-frame interval and CABAC/CAVLC. It then examines the platform-specific requirements of producing for Flash and QuickTime distribution.

Video: No longer just a conduit for corporate communications, webcasting offers exciting ways to engage targeted audiences. Whether it’s for internal purposes such as training, sales, and marketing or consumer-facing entertainment events, effectively reaching your audience requires understanding the strengths and weaknesses of existing technologies, following guidelines for assembling event resources, and selecting the best channel for message delivery.

Video: Many traditional venues for news, information, and entertainment are in the process of transforming from their old ways to the new Web 2.0 models (syndication, tagging, comments, live chat, live streaming). Audience viewing habits have also changed and their demands for engaging social media and interactive features often drive the delivery model. Many online video publishers use different strategies, tools, and services to syndicate multimedia feeds.

Video: In the world of online video, is every view equal? How do we measure success as marketers continue to tap online video as a new marketing and PR medium? As PR and marketing agencies begin to integrate social media into their campaign roadmaps, how does online video fit in? Which leads the campaign—format or content?

Video: What’s good for online video content publishers isn’t always good for ISPs, and more and more ISPs are considering throttling bandwidth or charging fees as video streams and downloads increase exponentially. Can consumer desire for video and service provider limitations coexist? Are content owners and the industry at risk of not being able to develop new business models from online video?

Video: Let’s unpack the mythology and reality of UGC: User-Generated Content. We all have cameras. We have free distribution. And, practically overnight, almost everyone can become an independent media producer. What are the stories being told? Who’s delivering the excitement, the buzz, and anything resembling an engaging product?

Video: The session discusses in-house production with “off-the-shelf” tools and apps rather than turnkey or outsourced solutions. What works and what should be avoided? What is the best way to maximize your budget? How can you leverage existing infrastructure already inside your organization?

Video: While video has been used online for years now, e-commerce merchants have mostly been sitting on the sidelines, waiting for the value proposition to develop more fully. Now, the web’s leading online retailers use video to drive site conversion rates, increase traffic through video search engine optimization (SEO), and deliver a higher quality all-around customer experience.

Video: With all the various means of distribution and protocols available for video today—CDN, P2P, streaming, progressive download—there is still no single solution that will meet all customers’ needs perfectly across all platforms and devices.

Video: Social Networks were all the rage at the start of 2002, but more recently, the “rage” has become the standard. Facebook recently reached 100 million users and social networking has become the platform for communication among people of all ages, across almost all countries. But it is an ever-changing ecosystem, and is difficult to understand from an advertising point of view.