ScribeMedia.org

Video: High-definition online video content has long been promised, yet the outlets for this vibrant media are few and far between. What is holding up adoption? What is stopping HD from reaching our desktops?

Video: Silicon Valley is pumping out new ways to slice and dice the internet audience around video content, while a resource-strapped Madison Avenue is being deluged by video start-ups and established media companies alike looking for advertising dollars. The problem is that these cultures don’t know how to talk to each other, and Madison Avenue needs to work with companies that are ready to speak their language.

Video: As the Online Video industry develops, access and marketing have proven critical factors to the ultimate success of a WebTV series. Can a new media producer achieve success without forging the kind of high-level relationships necessary to secure prominent placement on established entertainment websites?

Video: The good news is that for all the people who have been developing products and services for online video, we are finally there – 11.4 billion streams per month. The bad news is that advertiser spending online is not keeping pace with users habits.

Video: As the video market matures, what are the metrics of the future? How do these reflect on the past, both of the internet and TV? And how will better measurement change the buying and selling process?

Video: Today’s students expect more than a classroom lecture. They expect to be able to access course content and the entire universe of related archival and research material from anywhere, at any time. Learn what top universities and corporate training departments are doing to keep up with the demands and expectations of these students.

Video: Advertisers no longer look to advertise using a simple model of reach and frequency–but rather more of a reach and engagement model. Given the growing importance of engagement, branded social media applications offer advertisers a unique opportunity to use social networks to engage in an emotional, efficient way with their target audiences. By doing so they are building social brand loyalty.

Video: Most of us already know the standard methods of advertising on social networks but where are the breakthrough advertising models that many of us have been waiting for? Will the age of the personal CPM arrive? Is there a real potential to monetizing relationships? Is there a more effective way to leverage social recommendations? What else does the future hold? This panel is a conversation on these topics and more.

Video: Widgets/applications, what’s the difference? What alternative advertising solutions can widget platforms provide advertisers and brands?

Video: Find out directly from the people making the decisions about where to spend money online. Find out why and where media buyers are choosing to allocate their advertising budgets. Hear case studies of prior media buys and client experiences.