ScribeMedia.org

Personal media has invaded the territory of the media giants. TV networks, even cable networks and radio networks can no longer ignore the potential threat posed by User Generated Media, broadband video, social networks, the blogosphere and the world of Podcasts.

The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process.

How can content companies and ad agencies create the most compelling video ads? What is the best way to leverage the brand awareness and interactivity that online video advertising has to offer?

While advertising has emerged as the primary business model for broadband video, it remains relatively immature. Key constraints include users’ inability to find the videos they seek and limitations on targeting ads against particular content.

As MySpace and Facebook beef up their mobile efforts, so are other, smaller social net competitors, including those that started out on the mobile phone. How are the mobile-first social networks differentiating themselves in their efforts to grow? What types of users are they attracting?

How are mobile social apps and sites impacting the discovery of new talent, content (including music and videos that are either user-generated or professionally produced) and places (such as restaurants and shops)? How can viral marketing efforts reach users via mobile devices? What mobile recommendation sites and apps are out there to increase discovery potential?

Measuring media has never more crucial — or more muddled. Marketers want to justify every penny spent and make sure they’re hitting just the right audience. As audiences flee, programmers need to prove they’re getting to the viewers, readers and users they claim. Even vaunted media brands are struggling to justify their claims.

In advance of the most recent episode of Naked Media, The Battle Over Media Measurement, our live video webcast interview with Jon Gibs of Nielsen online and Todd Juenger of TiVo, Dorian wrote a little jingle about media measurement.

Register now to attend the live video webcast of the Digital Hollywood LA conference.

Recently recognized as one of the ‘Creativity 50’ and dubbed the ‘Steve Jobs of Microsoft’ by Fast Company, Gary Flake, Microsoft Technical Fellow and director of Microsoft Live Labs, addresses the market research industry for the first time.