ScribeMedia.org

Video: Many traditional venues for news, information, and entertainment are in the process of transforming from their old ways to the new Web 2.0 models (syndication, tagging, comments, live chat, live streaming). Audience viewing habits have also changed and their demands for engaging social media and interactive features often drive the delivery model. Many online video publishers use different strategies, tools, and services to syndicate multimedia feeds.

Video: In the world of online video, is every view equal? How do we measure success as marketers continue to tap online video as a new marketing and PR medium? As PR and marketing agencies begin to integrate social media into their campaign roadmaps, how does online video fit in? Which leads the campaign—format or content?

Video: What’s good for online video content publishers isn’t always good for ISPs, and more and more ISPs are considering throttling bandwidth or charging fees as video streams and downloads increase exponentially. Can consumer desire for video and service provider limitations coexist? Are content owners and the industry at risk of not being able to develop new business models from online video?

Video: Let’s unpack the mythology and reality of UGC: User-Generated Content. We all have cameras. We have free distribution. And, practically overnight, almost everyone can become an independent media producer. What are the stories being told? Who’s delivering the excitement, the buzz, and anything resembling an engaging product?

Video: The session discusses in-house production with “off-the-shelf” tools and apps rather than turnkey or outsourced solutions. What works and what should be avoided? What is the best way to maximize your budget? How can you leverage existing infrastructure already inside your organization?

Video: While video has been used online for years now, e-commerce merchants have mostly been sitting on the sidelines, waiting for the value proposition to develop more fully. Now, the web’s leading online retailers use video to drive site conversion rates, increase traffic through video search engine optimization (SEO), and deliver a higher quality all-around customer experience.

Video: With all the various means of distribution and protocols available for video today—CDN, P2P, streaming, progressive download—there is still no single solution that will meet all customers’ needs perfectly across all platforms and devices.

Video: High-definition online video content has long been promised, yet the outlets for this vibrant media are few and far between. What is holding up adoption? What is stopping HD from reaching our desktops?

Video: Silicon Valley is pumping out new ways to slice and dice the internet audience around video content, while a resource-strapped Madison Avenue is being deluged by video start-ups and established media companies alike looking for advertising dollars. The problem is that these cultures don’t know how to talk to each other, and Madison Avenue needs to work with companies that are ready to speak their language.

Video: As the Online Video industry develops, access and marketing have proven critical factors to the ultimate success of a WebTV series. Can a new media producer achieve success without forging the kind of high-level relationships necessary to secure prominent placement on established entertainment websites?