ScribeMedia.org

Online professional development courses for media, publishing and advertising professionals.

The once-mighty TV has fallen on hard times. No longer the center of the entertainment universe, TV is now just the largest screen in the house.

Advice for publishers when competing for Ad dollars from brand marketers.

Data doesn’t lie, and new data will help convince large brands that online advertising is more effective than traditional advertising because it can reach target segments more accurately.

Showing a hated New York Yankee on a Boston sports Web site on the same day the Red Sox and Yankees begin a three day series is like showing a mouthwatering, char-broiled McDonald’s Big Mac in in a predominantly Hindu region of India. You just don’t do it.

In this panel, led by BusinessWeek’s Burt Helm, a group of marketing executives talk about building brand credibility and earning consumers’ trust in a recession.

APIs, webcams, and video have all contributed to the success of digital campaigns, collaborations, and events. Andy Berndt, Managing Director, Google Creative Lab, explores innovation from within the Googleplex and beyond.

Avner Ronen was a recent guest on Naked Media and shared his vision of a future when creative content producers will produce films or episodic TV series inexpensively and generate revenue through advertising and pay-per-view.

Avner Ronen, CEO of fast-growing media aggregation and social networking startup Boxee, doesn’t shy from speaking his mind, and he didn’t when he came by Naked Media.

Dave Morgan, CEO of Simulmedia, and former CEO of Tacoda, which was sold to AOL for about $250 million, recently caused a stir with an article he wrote in MediaPost titled, Could Twitter Replace Nielsen.
In the article, Dave wonders whether, at some point, Twitter may prove to be an as or more effective, and certainly [...]