ScribeMedia.org

Anthony Wood, Founder, CEO, Roku delivers a keynote at Streaming Media West on the future of television and the convergence of media.

Brand marketers are waiting (and waiting) for the kinds of online measurement tools and solid ROI that will convince them to invest real money into online advertising.

Video: How are converging media technologies redefining traditional distribution methods? How are interactive and on-demand services changing? How is entertainment and news video being consumed?

Video: Despite many valiant efforts, there has yet to be a breakthrough in solving the problem of valuation and monetization of online video. Targeted at both advertisers and publishers, this panel touches on the real challenges businesses face when implementing an online video component (distribution strategies audience targeting, etc.) and discuss the issues that surround monetizing this blossoming industry.

Video: In the world of video publishing, how do you get started? How do you create compelling content? With so many options for live and on-demand video, how do you choose your distribution platform? How do you find your niche? Build your audience? Establish your brand? How do you create a sustainable model to monetize your content and generate income?

Video: Dan Rayburn of StreamingMedia.com discusses the market drivers, restraints, market share, competitive analysis, and industry challenges specific to the video delivery industry. He analyzes the trends in different regional markets: Americas, EMEA, and Asia Pacific, as well as provide revenue and demand forecasts for Content Delivery Network (CDN) solution providers and peer-to-peer (p2p) based solutions.

Video: Albert Cheng, Executive VP, Digital Media, ABC outlines ABC’s digital media and three screen strategy.

Video: Miles Beckett and Greg Goodfried, the creators of lonelygirl15 and KateModern and co-founders of the social entertainment company EQAL, represent a growing contingent of creative new media producers who are actually making money by developing relationships with brands that sponsor their content.

Video: Werner Vogels of Amazon spoke at the Streaming Media West conference. It’s amazing how Amazon has taken the services they need to run their own web site (thousands of servers that host applications and databases to deliver tons of content) and opened them up to 3rd party developers to take advantage of.

Video: With more CDN players in the market than ever before, trying to figure out what you should pay for delivering video can still be quite complex. Get the skinny on real pricing numbers from large, global content delivery networks and learn what the average going rate is when you outsource delivery to a third party.