Video: With all the various means of distribution and protocols available for video today—CDN, P2P, streaming, progressive download—there is still no single solution that will meet all customers’ needs perfectly across all platforms and devices.
Articles Using the "Nielsen" Tag
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Online HD Video: What’s Taking So Long?
Video: High-definition online video content has long been promised, yet the outlets for this vibrant media are few and far between. What is holding up adoption? What is stopping HD from reaching our desktops?
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Closing the Gap Between Silicon Valley and Madison Avenue
Video: Silicon Valley is pumping out new ways to slice and dice the internet audience around video content, while a resource-strapped Madison Avenue is being deluged by video start-ups and established media companies alike looking for advertising dollars. The problem is that these cultures don’t know how to talk to each other, and Madison Avenue needs to work with companies that are ready to speak their language.
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New Media Production: Building an Independent Media Brand
Video: As the Online Video industry develops, access and marketing have proven critical factors to the ultimate success of a WebTV series. Can a new media producer achieve success without forging the kind of high-level relationships necessary to secure prominent placement on established entertainment websites?
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Jordan Hoffner of Youtube and the challenges of Online Video Advertising
Video: The good news is that for all the people who have been developing products and services for online video, we are finally there – 11.4 billion streams per month. The bad news is that advertiser spending online is not keeping pace with users habits.
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Beyond the Classroom: Reaching a Global and Mobile Audience with Elearning
Video: Today’s students expect more than a classroom lecture. They expect to be able to access course content and the entire universe of related archival and research material from anywhere, at any time. Learn what top universities and corporate training departments are doing to keep up with the demands and expectations of these students.
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The Next Naked Media Show
Next Naked Media: All About Mobile. Noon ET, Thursday, Send questions, in comments.
Jerry Rocha, Senior Director of Mobile Media and Advertising at Nielsen Mobile and Bob Walczak, CEO of Ringleader Digital, a mobile advertising network, join host Dorian Benkoil for a lively discussion that will cut through the hype and buzz. (As hype-y and [...]
