4 marketing and social media experts drop knowledge @ the IAB.
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Metrics 101 — Understanding and Using Measurement Data
Online professional development courses for media, publishing and advertising professionals.
Closing the Deal with Data: Using Research to Sell
This course is now available to purchase online. Watch a sample of the almost 3 hour Interactive Advertising Bureau seminar.
Social Media Marketing Case Studies
What’s the value of each incremental fan on facebook, or the number of tweets that mention @yourbrand? Paid, owned and earned media in a social world.
What Does Pepsi Want: An Interview with Frank Cooper
When he shows up at an advertising conference, Frank Cooper, Chief Marketing Officer, Sparkling Beverages, Pepsi, must feel like a Venture Capitalist walking into a room full of underfunded type A entrepreneurs.
Facebook and Privacy
The Web opinionators (is that a word) and pundits are abuzz about Mark Zuckerberg’s recent comments about privacy on facebook.
Why Advertising is Creepy
Our most recent Naked Media show was broadcast live from the offices of the Interactive Advertising Bureau, a partner on the Naked Media WebTV series. We sat down with IAB president and CEO Randall Rothenberg.
Social Media Monitoring Tools
A non-exhaustive list of monitoring tools and places to go to keep up with the newest and greatest tools.
If A Thousand Monkeys Tweeted
Can using social media such as Twitter, Facebook and Blogging help save the Ugandan mountain gorilla? With less than 800 in the world, there’s not much time to find out.
Around the Web
- Is ChatRoulette the Best Thing to Come to the Internet? (via Current TV)
- Out For Blood; China’s Virtual Vigilantes Create a Real-World Ruckus
- Virtual Reality and Other Notes from the Science Front (via Various)
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