Impact on attitudes & purchase intent of consumer exposure to any type of brand touchpoint including social media, traditional ads, news media, outdoor and conversations.
Articles Using the "social media" Tag
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Going from “In Your Face” to “In Your Brain”
Brian Mayer discusses the University of Phoenix’s transition to content marketing.
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The lifespan of online content is nasty, brutish and short
The lifespan of online content is nasty, brutish and short. What to do?
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Social Influence Trumps Individual Choice
Insights from anthropology, primatology, network and other behavioral sciences suggest that our behavior is much more socially- than individually-shaped.
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Magical Marketing Beans
Marketing is no longer a spectator sport…it’s a contact sport. Think Roller Derby.
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Dell Social Media – Linking Conversations to Sales
Analyzing social media data and correlating social media conversations that mention the brand to actual purchases.
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Coca-Cola Taps Into Real-time Social Data
Coke takes us on a high speed, data-infused action thriller.
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Bring Social Conversations back to your Web Site
Take advantage of social APIs to develop community on your Web site.
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Relevance in the Post-Advertising Age
Bob Garfield on the death and resurrection of the advertising industry.
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BRAVO – Buzz Building Machine
An entertainment brand that focuses on creating buzz and driving the cultural conversation across platforms.
