Bryan Fuhr, SVP, Director of Strategy, Havas Digital is working with his clients to build their next generation digital platforms.
Articles Using the "social media" Tag
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Know the Right Places and Times for Consumer Engagement
Brands acknowledge that there are better ways to reach and talk to customers than the techniques we’ve used in the past.
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Facing the Increasingly Complicated Media Landscape
As the media landscape becomes increasingly complicated, brands are addressing change on multiple fronts, such as platforms, devices and content creation.
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The Real Role of Social Media in the Marketing Mix?
Impact on attitudes & purchase intent of consumer exposure to any type of brand touchpoint including social media, traditional ads, news media, outdoor and conversations.
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Going from “In Your Face” to “In Your Brain”
Brian Mayer discusses the University of Phoenix’s transition to content marketing.
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The lifespan of online content is nasty, brutish and short
The lifespan of online content is nasty, brutish and short. What to do?
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Social Influence Trumps Individual Choice
Insights from anthropology, primatology, network and other behavioral sciences suggest that our behavior is much more socially- than individually-shaped.
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Magical Marketing Beans
Marketing is no longer a spectator sport…it’s a contact sport. Think Roller Derby.
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Dell Social Media – Linking Conversations to Sales
Analyzing social media data and correlating social media conversations that mention the brand to actual purchases.
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Coca-Cola Taps Into Real-time Social Data
Coke takes us on a high speed, data-infused action thriller.
