John Caron on personalizing the mobile shopper experience and 3D Augmented Reality in Retail.
From The Blogs
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Conagra, Social TV and Online Video
There is a clear correlation between social media buzz and television ratings. The social TV phenomenon has been fueled by the explosive use of other screens-notably phones and tablets.
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Building the Next Generation Marketing Platforms
Bryan Fuhr, SVP, Director of Strategy, Havas Digital is working with his clients to build their next generation digital platforms.
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Effective Advertising That’s Less Complex and Less Expensive
As with many other major brands, Subaru is shifting from broadcast and print to the digital and social spaces.
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Know the Right Places and Times for Consumer Engagement
Brands acknowledge that there are better ways to reach and talk to customers than the techniques we’ve used in the past.
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Acknowledging Marketing Communications That Really Work
By identifying and acknowledging ideas that work, the Effies intend to raise the bar across all related disciplines while celebrating the agency/brand relationship.
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Finding and Harnessing What’s Next in Earned Media
To increase the value of their earned media relationships, brands will better partner with customers to create improved experiences and engagement by collaborating on real things with more meaning than a tweet.
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What’s The Right Model for Online Video Advertising?
Broadcast was measured by GRPs and video by impressions. Now, there is a murky continuum attributable to the experimentation by vendors on one side and resistance by brands and agencies to pivot on the other.
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Facing the Increasingly Complicated Media Landscape
As the media landscape becomes increasingly complicated, brands are addressing change on multiple fronts, such as platforms, devices and content creation.
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Evolve Your Understanding of Advertising By Being Engaged in Emerging Media
Companies are in peril if they fail to evolve their understanding of how consumers are interacting with each other and brands.
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We’re Marketing to Humans, So Let’s Understand Them
Nathan Brown is of the school that people make decisions first with their hearts, then their heads.
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The Best Ideas Thrive Across Media Platforms
Brands such as Kraft are finding new and creative ways to have spark and maintain relevant conversations with their customers.
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Delivering Content Marketing to Where Your Customers Are
Content marketing is a developing methodology with a growing choice of channels and ways for consumers to discover, categorize and share content.
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Monetizing Digital Content
Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos
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The Future of Web Advertising
4 AdTech Startups That Could Change The Marketing Landscape for Online Retailers in a Big Way
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Streaming Media West
Join us November 8-9 in Los Angeles.
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