Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos
From The Blogs
-
-
The Future of Web Advertising
4 AdTech Startups That Could Change The Marketing Landscape for Online Retailers in a Big Way
-
Streaming Media West
Join us November 8-9 in Los Angeles.
-
Start-up Bootcamp
Learn how to plan your business with speed and flexibility in this interactive workshop.
-
-
Location is Not a Fad
Matt Gillian, cofounder of Simple Geo, discusses the increasingly important role of location-based services in apps.
-
ChatThreads Reveals Results of Live Tracking Study
Walter Carl reveals some of ChatThreads’ findings on social media.
-
The Power of Persuasion and Watchability in TV Ads
Is TV ad engagement better when consumers are highly engaged in the program in which the ads are placed? Maybe so, maybe no.
-
Monetizing and Measuring Mobile Video
“If you can’t measure it, you can’t monetize it.” Said Steve Lanzano of TVB about mobile video.
-
-
Engaged with Media as Long as Their Eyes are Open
ESPN’s Glenn Enoch offers insights on how the evolving media landscape is changing the behavior of sports fans.
-
Proctor & Gamble’s Focus on Education
Find out how P&G is focused on education, communities, and making quicker decisions.
-
Segmenting the Audience is So Yesterday
Duane Varan of the Disney Media & Advertising Lab, on the impact of 3D TV on viewers, and new media research paradigms.
-
Exploring Pros and Cons of Behavioral Metrics
This new breed of metrics includes click-throughs on web pages, search lifts, and site visitation.
-
-
Advertising on the Best Available Screen
Consumers frequently seek video programming based on platform convenience. What this means to programmers and advertisers…
-
Meeting the Cross-Platform Metrics Challenge
Jane Clarke, Coalition for Innovative Media Measurement, on the coalition’s quest to improve understanding of cross-platform media consumption.
-
Arbitron’s Personal People Meter
Lung Huang of Arbitron talks about the Personal People Meter and the data it revealed.
-
Globalization of Brands from a Social Media Perspective
UM has been monitoring the globalization of brands form a social media perspective, and Graeme Hutton spoke to us about it.
-
News & Announcements
-
Job Opportunities with ScribeMedia.org
We have freelance business reporting positions, as well as a few internships available, here at ScribeMedia.org. Pass it along.
-
ICF – 2010 Intelligent Community of the Year Award
Suwon, South Korea wins 2010 Intelligent Community of the Year.
-
Introducing the Future Journalism Project
ScribeLabs and ScribeMedia.org are happy to announce the launch of The Future Journalism Project.
This Web-based video series will explore the present state, current disruption and future possibilities of American journalism from a variety of perspectives.
