ScribeMedia.org

  • Mobile Shopping and 3D Augmented Reality

    Mobile Shopping and 3D Augmented Reality

    John Caron on personalizing the mobile shopper experience and 3D Augmented Reality in Retail.

    1
  • Conagra, Social TV and Online Video

    Conagra, Social TV and Online Video

    There is a clear correlation between social media buzz and television ratings. The social TV phenomenon has been fueled by the explosive use of other screens-notably phones and tablets.

    2
  • Facing the Increasingly Complicated Media Landscape

    Facing the Increasingly Complicated Media Landscape

    As the media landscape becomes increasingly complicated, brands are addressing change on multiple fronts, such as platforms, devices and content creation.

    3
  • Delivering Content Marketing to Where Your Customers Are

    Delivering Content Marketing to Where Your Customers Are

    Content marketing is a developing methodology with a growing choice of channels and ways for consumers to discover, categorize and share content.

    4
  • Monetizing Digital Content

    Monetizing Digital Content

    Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos

    5
  • Smart TV – Producing for Pixels

    Smart TV – Producing for Pixels

    The battle for high-resolution HD displays, including 3D, is well underway, the next front on the war for viewership lies in Smart TV.

    6
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Staff Picks

  • The lifespan of online content is nasty, brutish and short

    The lifespan of online content is nasty, brutish and short. What to do?

  • Nielsen’s David Gill on Where Tablets Are Now

    Should advertisers and marketers be bearish, bullish or agnostic with Tablets?

  • Video Ad Measurement Holds the Key for Online Video Monetization

    Online video ads account for just 1% of total video viewing time in a typical month.

  • Seeing the Patterns

    Advertising’s role in the purchase process.

  • You Got a Friend in Remnant Ad Inventory

    What if a publisher can reclaim some remnant ad inventory and sell at a higher CPM?

  • Are Publishers Responsible for Their Advertisers?

    Can publishers just say no to misleading advertisers?

  • Whither Mobile Advertising?

    The underwhelming performance of mobile advertising.

  • The Emergence of Neuromarketing

    How will biometrics, neuro-science and other innovative research techniques change advertising in the near and long term?

  • Cloud Computing Entrepreneurs

    Interview with Boomi on technology entrepreneurship.

  • Olympus PEN Campaign Does Stop Motion Right

    Promoting digital cameras with amazing stop motion animation.

  • Adobe Strikes Back

    Adobe’s co-founders claim Apple is undermining the future of the Web.

  • The Facebook Backlash is On

    Facebook’s becoming a punching bag over little things, like, you know, privacy.

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Most Popular

  • Infographics: Mapping the Social Web

    A new map graphs the social web so that geographical landmass is equivalent to online activity.

  • ScribeTribe
    Sample "Teaser" text
  • Alexandra Lerman
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  • The Facebook Backlash is On

    Facebook’s becoming a punching bag over little things, like, you know, privacy.

  • Just Like That, the iPad’s Jailbroken

    Twenty-four hours after the iPad’s release a hacker claims to have jailbroken the device.

  • Peter Cervieri
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  • ScribeTribe

    Mystic Tackleworks pitches the Venture Association of New Jersey.

  • Q&A with Neil Cavuto, Fox Business Network

    Staci Kramer interviews Neil Cavuto about the Fox News Channel and the Fox Business Network.

  • Michael Cervieri
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  • Matthew Schwartz
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  • Princess Leia Apprehended on Subway

    As the Empire tracks down Princess Leia in the New York City subway, great joy erupts.

  • Haiti Before the Earthquake

    A pre-earthquake documentary brings nuance to both Haiti’s sorry and joy.

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From The Blogs

    • Peter Cervieri

      Mobile Shopping and 3D Augmented Reality

      John Caron on personalizing the mobile shopper experience and 3D Augmented Reality in Retail.

    • Peter Cervieri

      Conagra, Social TV and Online Video

      There is a clear correlation between social media buzz and television ratings. The social TV phenomenon has been fueled by the explosive use of other screens-notably phones and tablets.

    • Nell Assman

      Building the Next Generation Marketing Platforms

      Bryan Fuhr, SVP, Director of Strategy, Havas Digital is working with his clients to build their next generation digital platforms.

    • Nell Assman

      Effective Advertising That’s Less Complex and Less Expensive

      As with many other major brands, Subaru is shifting from broadcast and print to the digital and social spaces.

    • Nell Assman

      Know the Right Places and Times for Consumer Engagement

      Brands acknowledge that there are better ways to reach and talk to customers than the techniques we’ve used in the past.

    • Nell Assman

      Acknowledging Marketing Communications That Really Work

      By identifying and acknowledging ideas that work, the Effies intend to raise the bar across all related disciplines while celebrating the agency/brand relationship.

    • Nell Assman

      Finding and Harnessing What’s Next in Earned Media

      To increase the value of their earned media relationships, brands will better partner with customers to create improved experiences and engagement by collaborating on real things with more meaning than a tweet.

    • Nell Assman

      What’s The Right Model for Online Video Advertising?

      Broadcast was measured by GRPs and video by impressions. Now, there is a murky continuum attributable to the experimentation by vendors on one side and resistance by brands and agencies to pivot on the other.

    • Nell Assman

      Facing the Increasingly Complicated Media Landscape

      As the media landscape becomes increasingly complicated, brands are addressing change on multiple fronts, such as platforms, devices and content creation.

    • Nell Assman

      Evolve Your Understanding of Advertising By Being Engaged in Emerging Media

      Companies are in peril if they fail to evolve their understanding of how consumers are interacting with each other and brands.

    • Nell Assman

      We’re Marketing to Humans, So Let’s Understand Them

      Nathan Brown is of the school that people make decisions first with their hearts, then their heads.

    • Nell Assman

      The Best Ideas Thrive Across Media Platforms

      Brands such as Kraft are finding new and creative ways to have spark and maintain relevant conversations with their customers.

    • Nell Assman

      Delivering Content Marketing to Where Your Customers Are

      Content marketing is a developing methodology with a growing choice of channels and ways for consumers to discover, categorize and share content.

    • Peter Cervieri

      Monetizing Digital Content

      Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos

    • Peter Cervieri

      The Future of Web Advertising

      4 AdTech Startups That Could Change The Marketing Landscape for Online Retailers in a Big Way

    • Peter Cervieri

      Streaming Media West

      Join us November 8-9 in Los Angeles.

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