ScribeMedia.org | The Business, Technology and Culture of Digital Media

What Does HTML5 Mean to Video Publishers?

Apple versus Adobe is just the beginning of the future of online video. Are you ready? Do you know what the stakes are?

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Social Media Marketing Case Studies

What’s the value of each incremental fan on facebook, or the number of tweets that mention @yourbrand? Paid, owned and earned media in a social world.

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Change Transformation Unleashes Growth

Ever wonder what successful companies like Apple, Starbucks, Facebook and Amazon have in common?

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The Other Fifty Percent – An Advertiser’s Dilemma

Boxee CEO Avner Ronen believes Internet TV can solve the advertiser’s dilemma by effectively measuring and targeting audience the Open Source way.

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Veoh Goes Blank, Are VC’s to Blame?

Even with a great technology and an all star team, failure awaits the vast majority of new companies. Founders and investors know the risks, which is why the right tech investment can pay off so nicely. Most don’t.

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Aardvark and the Synaptic Web

A meta-web is forming that connects the bits and bytes of our online social actions in new and startling ways. The social search start-up Aardvark shows us how five years from now the 2010 Web will appear quaint.

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Staff Picks

Most Popular

From The Blogs

- Is ChatRoulette the Best Thing to Come to the Internet?
  
  The porn is watching us courtesy of ChatRoulette.
- Social Media Marketing – Best Practices for Success
  
  4 marketing and social media experts drop knowledge @ the IAB.
- Lady Gaga Doesn’t Have a Penis
  
  How do we connect with kids these days? How about doing product placement in a sexploitation music flick?
- Metrics 101 — Understanding and Using Measurement Data
  
  Online professional development courses for media, publishing and advertising professionals.
- Winning the Academy Award is Easy to Do
  
  Looking to make it big on the awards circuit. Here are a few simple steps to make the next big thing.
- Closing the Deal with Data: Using Research to Sell
  
  This course is now available to purchase online. Watch a sample of the 3 hour Interactive Advertising Bureau seminar.
- Social Media Marketing Case Studies
  
  What’s the value of each incremental fan on facebook, or the number of tweets that mention @yourbrand?
- Silver Lining in the Online Ad Industry’s Need for Self-Regulation
  
  Will the online ad industry self regulate before big brother steps in?
- Out For Blood; China’s Virtual Vigilantes Create a Real-World Ruckus
  
  “The human-flesh search has unimaginable power.”
- Picking Sides for the Interactive Industry’s Golden Age
  
  For many, the frame of reference is the advertiser. For the rest, the frame of reference is the content provider.
- Online Video Will Grow Faster Than Predicted
  
  TV dollars are shifting online.
- What Does Pepsi Want: An Interview with Frank Cooper
  
  Pepsi’s Frank Cooper tells the interactive advertising industry how to win more of his budget.
- The Last Click Gets The Credit
  
  Search often gets all the credit for driving consumer action. Display advertising gets no respect.
- The Other Fifty Percent – An Advertiser’s Dilemma
  
  Can Internet TV solve the advertiser’s dilemma by effectively targeting and measuring audience.
- Reaching Latinos in Spanish
  
  Dipping your toes in the Hispanic Market? The ABC’s of trans-creation versus translation.
- Policy Making in the Digital Age
  
  How technology is changing the we govern, are governed and react to crises around the globe.

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Finance For Media Professionals Video Course

Module One of Finance for Media Professionals, which focuses on understanding the Balance Sheet, Income Statement and Statement of Cash Flows, is now available to purchase.