We made the most of our time at the Design Management Institute’s annual conference in Vermont.
Our interviews with interesting thought leaders in the design industry didn’t stop with Robyn Waters. We also had a chance to sit down (and have a few glasses of wine) with Peter Phillips, design guru and author of Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage.
Why did Peter write the book? Because nothing like it currently exists. Look for a good book on creating design briefs and you won’t find one…until now.
About Creating the Perfect Design Brief:
Design professionals and their non-design business partners will learn not only about the process of creating the design brief but also how to help change the perception of design from a service to a core, strategic business resource. Learn how to use the most essential elements and formats, assemble the best possible team, implement strategies for getting your design brief approved, and establish visibility, credibility, and trust with non-design business partners.
From the chapters of Creating the Perfect Design Brief, readers will discover:
• What distinguishes a great design brief from an adequate one?
• How to structure the best possible team to create a design brief.
• What should be involved in its development?
• How to communicate effectively with non-design business partners.
This unique resource, now available in English and Spanish, reveals the most effective formats for design briefs and how to cope with changes that take place in today’s business world. Using the strategies in this indispensable guide, design professionals will gain new respect, credibility, and trust for their field at large.
Peter L. Phillips is a thirty-year design industry veteran and internationally recognized expert in managing and developing corporate design and brand identity strategies and programs. His Design Management Institute seminars, numerous lectures, and articles on creating design briefs and managing design functions have received high praise from attendees worldwide.
He has also been a contributing columnist for Graphis magazine. The British Design Council has engaged him to create a Knowledge Cell on design briefs for their Web site. He has developed case studies on brand identity for DMI that are being distributed by the Harvard Business School. He is a member of the Design Management Advisory Panel for the University of Westminster (London, England) Business School, and is an advisor and adjunct professor for the Suffolk University Executive MBA program with an Innovation and Design Management Concentration. Phillips serves as a member, and secretary, of the board of directors of the Design Management Institute (DMI).
