Viral Video in the Mainstream: Trends in New Original Broadband Programming
If, in todayâ€™s online universe of YouTube, MySpace, and Digg, everyone can be famous for 15 friends, how do marketers corral the every-growing consumer urge to create, deconstruct and disseminate video works? And, most importantly, how will anyone make money from original user-generated content (UGC) on the Web?
Will user-producers merely exploit an explosive media trend or point the way to a revolutionary distribution mechanism â€“ one in which cancelled TV pilots; short films, or experimental social dialogues (both personal and professional) can be uploaded, â€œshared,â€ and discovered?
At this panel, some of the most successful producers of â€œviralâ€ video on the Web will describe their approaches to leveraging the phenomenon of Web video and how it relates to mainstream media today and in the future.
Andrew Baron ROCKETBOOM â€“ www.rocketboom.com
Andrew founded Rocketboom, a three-minute daily videoblog based in New York City, in October of 2004. Since its launch, the show, which covers a wide range of information and commentary â€“ from top news stories to quirky Internet culture â€“ has become a staple of the online video universe and is widely disseminated via RSS feeds.
Fritz Grobe, â€˜Diet Coke and Mentos Experimentsâ€™, EEPY BIRD â€“ www.eepybird.com
The founders of Eepybird have created an Internet sensation that has landed them on â€˜The Late Show with David Lettermanâ€™ and on the â€˜TODAYâ€™ show. Their famous experiment, in which elaborately choreographed fountains of Diet Coke spurt into the air after Mentos candy is dropped into cans and bottles â€“ a tribute to the water show at the Bellagio hotel and casino in Las Vegas. Has seen them reep more than $28,000 from selling ad spots at the end of the video. Eepybirdâ€™s founders share their ad revenue with Revver, the online video site that originally hosted the clip.
Noah Kalina, â€˜Noah K. Everydayâ€™ – www.everyday.noahkalina.com
For 2,356 days, from January 11, 2000-July 31, 2006, Brooklyn-based professional photographer Noah Kalina photographed himself every day. The resulting video from this epic documentary project, â€˜Noah K. Everyday,â€™ was posted on the sites YouTube and Vimeo and, in just one month, was viewed more than 2.8 million times, on its way to becoming the third-most discussed video in the history of YouTube.
Dina Kaplan, BLIP TV â€“ www.blip.tv
Founder and COO of Blip.tv, which launched in May, 2005, Kaplan oversees all business operations for the company, which distributes its user-generated content throughout the blogosphere: to blogs, iTunes, video iPod and aggregator sites. The company offers an opt-in advertising program and splits all
revenues with its users 50/50. Blip.tv also brings videos to people’s TV sets through deals with Akimbo and TV Tonic.
Douglas Sarine/Kent Nichols, ASK A NINJA â€“ www.askaninja.com
A weekly video podcast that launched in November 2005, â€˜ASK A NINJAâ€™ has become an Internet sensation, with more than 20 million viewings. Founded by fellow writers/improve comedians Douglar Sarine and Kent Nichols, â€˜ASK A NINJAâ€™ takes in 600 questions a day from viewers around the world and answers a question a week. Its profile on YouTube is in the top ten. It’s been on the iTunes top ten since February of 2006. It’s website receives 30,000-80,000 visitors a day.
Panel moderated by Shelly Palmer, Chairman, The Emmy Awards Advanced Media Committee, National Academy of Television Arts & Sciences, â€“ www.shellypalmer.com.