Publishers today are looking beyond their traditional products and services to develop new revenue streams. Whether it is leveraging their investment in internal systems to provide a platform to their clients or a service (taxonomy development) that helps add value to their clients content, the range of potential services and products is endless. This begs the question: “What is a publisher today?” This panel explores the following questions:
- Are publishers looking to blur the line between publisher and vendor or are the new services and products a natural extension and evolution of their business?
- Are these products and services experiments or strategic direction or both?
- Can they succeed at providing non-traditional services and products when cultural barriers may exist?
- How can a publisher develop these new revenue streams without competing against vendors who service them?
- Is leveraging internal systems to service outside customers a good thing?
Moderator
Barry Bealer
CEO, Really Strategies
Panelists
Jonathan Glick
Director of Research Operations, Gerson Lehrman Group
Larry Tunks
CIO, Congressional Quarterly
Mark Maddocks
Senior Vice President, Product & Enterprise Technology, Reed Elsevier
