Over the last couple of years, vertical search was touted as the next great thing in the search experience and as the next big gold rush. Has the expectation become reality? Has the promise of significant revenue come to fruition?
Learn from experts in the vertical search arena about how well this approach to search is working:
- Has vertical search created new revenue opportunity or cannibalized existing revenue streams?
- Has it really been a better user experience?
- What are ways of increasing revenues to create a profitable business model?
- What are Google and Yahoo doing about vertical search?
Moderator
David Kellogg
President & CEO, Mark Logic Corporation
Panelists
Stephen Baker
CEO, Reed Search
Brad Mehl
Vice President, Marketing, ThomasNet
Kelly Gay
Chairman, President and CEO, KnowledgeStorm
Register now for the fourth annual SIIA Content Forum & Codie Awards conference in San Francisco, April 15-17, 2007.
The Content Forum delivers the tools, tactics, and best practices necessary to build, enable and sell content. And you’ll network with the people making things happen in the industry.
Content Forum attendees represent the people responsible for digital content product conception, strategy and development; sales, distribution and licensing; marketing; and intellectual property. These are the people who make deals and oversee strategic partnerships, alliances, channels, and business development. Analysts, investors, bankers and press also attend.
At the conclusion of the Content Forum, you’ll meet the companies selected by the industry as having the year’s best products and services at the SIIA Codie Awards Reception and Gala.
To increase your business opportunities, the Content Forum conference is co-located with the SIIA’s other leading conferences, the Software Strategy Summit and the Ed Tech Industry Summit.
Register now to attend the SIIA Content Forum & Codie Awards, San Francisco, CA.
