Publishing 2.0 Models
Core Lessons - The Good, the Bad and the Ugly of Publisher Strategies
Broadcast media began offering episodes of television programs online for download or uploaded clips from programs to the Internet and have seen increased viewership and additional advertising revenue. How can established publishers use new technologies to make money either in new Web 2.0 applications or to generate additional revenue from established products?
Representatives from both sides of the spectrum will be joined by a publisher who has embraced new strategies to discuss the obstacles and solutions to making this technology work for content providers.
What are the pros and cons of adopting social media strategies?
Can revamping established publishing tools to compete in social, online world, generate revenue or save expenses?
Has adopting social media strategies in articles posted to a publisher’s website increased paid subscriptions for print publications or increased revenue from higher online page views?
Does offering free content generate interest or create market for paid content?
Moderator
Chris Tolles, Chief Marketing Officer, Topix.net
Panelist
Yves Auger, Director of Operations and Web Technologies, Transcontinental Media
Adam Bernacki, Vice President, Sales and Licensing; Leadership Directories
Paul Forster, CEO and co-founder, Indeed
About this Video
This video is from the The 4th annual SIIA Content Forum conference, which focused on the tools, tactics, and best practices necessary to build, enable and sell content.
The Software and Information Association is the principal trade association for the software and digital content industries.
This article was created by the editors and producers at ScribeMedia.Org.
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