Appearing together for the first time ever, the CEOs of the “Big Four” global market research companies explain their vision for their companies and where they see the industry going.
MODERATOR: Jim Figura – VP, Consumer Research & Insights, Colgate-Palmolive
PANELISTS:
David Calhoun – CEO, The Nielsen Company
David Lowden – CEO, TNS
Eric Salama – CEO, Kantar Group
Klaus Wübbenhorst – CEO, GfK Group
