Content is Dead, Community is King? The Promises and Risks of Social Networking in the Information Industry
Social networking is at least 50,000 years old. It’s part of our DNA, essential to human happiness and, often, to human innovation and success. In the 21st century it increasingly takes place not face to face but screen to screen, and businesses large and small are scrambling to “build community†online. This session brings together experts from companies with social networking initiatives to tell us how we can create—or cultivate—the right communities and develop the systems to make them a sustainable and profitable.
Moderator
Karen Christensen, CEO, Berkshire Publishing Group
Panelists
* Leslie Forde: VP of Strategic Alliances, Communispace
* Kim Kobza: President and CEO, Neighborhood America
* Scott Parry: General Manager, Reuters AdvicePoint
* David Teten: Founder and Managing Director, Nitron Circle of Experts
Michelle Maher is an Associate Producer at ScribeMedia.Org. She has a particular fondness for penguins.
[…] My colleague Jesse Mandell took detailed notes on the recent SIIA panel on Brown Bag Lunch: Content is Dead, Community is King? The Promises and Risks of Social Networking in the Information Industry”. You can view the web broadcast at no charge here. […]