Beyond Pre-Roll, What’s Next for Online Video Advertising?
Despite all the talk of how well online video advertising works and the projections of it being a billion-dollar business by next year, whether or not content owners and portals are actually making any money is still open to debate.
How has the shift in ad budgets from TV to the Internet affected the online video advertising industry? Which type of advertising works best online: pre-roll, post-roll, in-stream, sponsorship, or all of the above? Does revenue come with the audience, or will a sudden spike in popularity sink your production under a mountain of bandwidth costs before you ever get a chance to swim?
Hear the factors that are affecting the current business models for online video advertising and the hurdles that need to be overcome to truly allow content to be monetized on the Web.
Moderator
Dan Rayburn, Executive Vice President, StreamingMedia.com
Panelists
Brad Murphy, VP, Business Development, Revision3
Chris Hock, VP, Product Management, BlackArrow
Dan Scherer, VP, Publisher Relations, Tremor Media
Jason Schaeffer, VP, Business Development, CNNMoney.com
This video is from Streaming Media West 2007. Register now for Streaming Media East 2008 in NYC
Discussion
No comments for “Beyond Pre-Roll, What’s Next for Online Video Advertising?”
Post a comment