Using Social Media to Increase Revenues

By hfreudenthal in Media on March 10, 2008

This SIIA Content Division session brings together a panel of experts who address how B2B publishers can leverage social media to drive revenues.

Panelists
Dora Chomiak, Senior Director, Digital Media & eBusiness, McGraw-Hill Construction, Information and Media Services
Jay Hallberg, VP Marketing & Co-Founder, Spiceworks
George Krautzel, President and Co-founder, ITtoolbox
Anne Hunter, Vice President, Platform-A Strategic Advertising Solutions, AOL

Moderator
Heidi Cohen, President, Riverside Marketing Strategies

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Heather Freudenthal is a ScribeMedia.Org Associate Producer. She is a firm believer in using duck-tape to solve any problem.

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