U2 3D - The 3D Experience Goes Digital
The first-ever live-action digital 3-D film, U2 3D is a unique cinematic experience that places viewers within the pulsing energy of a stadium concert given by the world’s most popular band.
Marrying innovative digital 3-D imagery and multi-channel surround sound with the excitement of a live U2 concert — shot in South America during the final leg of their “Vertigo” tour — it creates an immersive theatrical experience unlike any 3-D or concert film that has come before.
This rare private screening of U2 3D — which opened theatrically worldwide in January, 2008 through National Geographic Entertainment — is only shown in cinemas equipped with Digital 3-D or IMAX® 3-D projection systems.
About 100 people packed the Dolby 88 Screening Room for a private screening and Q&A with U2 3D producer Peter Shapiro.
Shapiro has forged an eclectic career whose acclaimed, groundbreaking projects include the IMAX concert film “All Access,” the Green Apple Festival (America’s largest Earth Day event), the annual Jammys awards show and concert, the VH1 hip-hop documentary “And You Don’t Stop” and his current efforts with 3ality Digital, of which he is a founding partner, to help digital 3-D become a significant component of the out-of-home and in-home entertainment experience.
Michelle Maher is an Associate Producer at ScribeMedia.Org. She has a particular fondness for penguins.
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