Moderator: Mary Ann Packo – CEO, Millward Brown, North America
Customer attention is ever-fleeting, spent in virtual worlds, on social media, across many screens, increasingly fractured and time-shifted. How can marketers reach their audience and sort out passing fads from revolutionary new media? These speakers will share their insights into the habits and behaviors of today’s consumers from around the globe.
Global Consumers Lead the Way to the Digital Future
The digitally advanced habits of consumers in Asia and Europe can indicate the future path we face in North America’s marketplace. Find out how customers are really spending their time and using digital worldwide. These industry leaders will discuss strategies that are creating whole new connections for brands, based on deep research and powerful thinking.
Stephen Kim – Senior Director, Global Marketing, Microsoft Digital Advertising Solutions
Families, couples and the older generation are becoming part of the gaming community. And MSN is taking gaming into a whole new world creating corporate training systems as a new direction and industry venture. Where will gaming go next? Learn how Microsoft’s deep understanding of customers around the globe is helping them to rethink the industry for 2008 and beyond.
Jeff Levick – Director, Global Industry Development & Marketing, Google
As head of Google’s global and multicultural development, and a member of Google’s senior management team for Europe, the Middle East and Africa, Levick has a unique perspective on the digital habits of consumers around the globe. Learn about Google’s latest insights and research that track rapidly-evolving digital habits. Find out how online behaviors and customs differ across cultures and market sectors.
Colleen Fahey-Rush – EVP, MTV Networks
With MTV, Nickelodeon, Comedy Central, CMT, VH1, 300+ websites, social media platform Flux, and more, MTV Networks is constantly evolving its connections with today’s youth. Fahey-Rush will share the consumer-driven strategies that help MTV Networks navigate through the digital universe.
