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At the recent mediabistro circus Jim Roberts, Editor of digital news, The New York Times, devoted most of his keynote session to NYTimes.com’s coverage of the U.S. presidential election.
A political junky’s dream, the coverage features deep-dive electoral maps, online video, the candidates’ travel schedules, blogs and roundtable discussions. One attendee told me he thought Roberts spent too much time on politics, however, and should have provided a more comprehensive view of the Times Co.’s digital strategy. Perhaps, but you can’t please everybody.
In any event, I thought it would be interesting to get Roberts’ opinion on whether NYTimes.com’s approach to the U.S. presidential race could be applied to other types of news coverage. During a freewheeling conversation we talked about that, TimesSelect, the subscription-only service online that Times Co. scrapped last year, and his prognosis on the future of print media.
