Business Publishers and Advertisers Breaking Bread
In the next edition of From Print to Digital, hear from the frontlines on how the Web is dramatically changing the relationship between business publishers and b-to-b advertisers. Used to be, sell an ad page here or an ad schedule there and then it was on to dessert. But with the Web — along with all of the pure-play media companies that don’t have to incur (rising) paper and postal costs — all bets are off between traditional business publishers and their customers.
How can business-information companies better serve their advertisers online? And what are advertisers looking for from business publishers to enhance advertisers’ sales tools on the Internet? We’ll get insight from both sides of the table: Gordon Hughes, president-CEO of American Business Media, will be joined by Barbara Bacci Mirque, Executive VP, Communications and Best Practices, Association of National Advertisers. Tune in for what we’re sure will be an illuminating discussion.
Register now for the next live WebTV episode of From Print to Digital
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
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