If you can’t be liked, be useful. Widgets are the way advertisers can stay close to their prospects. The more useful they are, the more likely they are to be loved. How are advertisers deploying widgets and various kinds of mash-ups? What is the best way to develop, strategize and deploy them?
Moderator
John Mack, Editor & Publisher, Pharma Marketing News
Speakers
Chip Venters, President & Chief Strategy Officer, DigitalContainers, Inc.
Oren Michels, CEO, Mashery
Matt Jacobson, VP, Connotate
Renat Khasanshyn, CEO, Apatar, Inc.
