Building an Online Community One User at a Time
The tighter the online community, the better chances you have to increase brand and advertising exposure. So, how have the operators of some of the hottest online communities in women’s media developed their sites into must-visit destinations for women by focusing on varying life stages and/or specific niches?
What works and what doesn’t with retaining valuable users? What efforts and Web 2.0 technologies are behind their current and near-future plans for retaining their valuable readers? And what moves have they made in order to position themselves in the marketplace as leaders to attain ad dollars?
Panelists:
Heather Armstrong, Founder, Dooce
Maureen Bergmueller, Director of Marketing, Disney Online’s Group of Family Sites
Stephanie Dolgins, SVP, Women’s and Lifestyle Programming, AOL
Joni Evans, CEO and Cofounder, wowOwow
Brandon Holley, GM, Yahoo Shine
Moderator:
Lisa Belkin, Contributing Writer, The New York Times Magazine; Motherlode blogger, The New York Times
Joe Stramowski not only an Associate Producer with ScribeMedia.org and Producer with Masters of Power, but a ruthless vigilante nightwatchman know as "Rorschach". "Rorschach" is an avid reader, poet, fly fisherman and gun running enthusiast.
Discussion
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