Solving the Problem of User-Generated Content and How to Monetize It

By Peter Cervieri in Media on February 8, 2009

Publishers have shifted from being wary of social media to embracing the concepts of community and user-generated content, but confusion still rules the day when it comes to a prioritization and deployment plan.

This panel explored how publishers have successfully utilized social media to attract new users and focuses on answering the following questions:

  • At what point do I need to introduce social media tools on my site?
  • To what degree should we be participating on the key external social media platforms (e.g. Facebook, OpenSocial, etc)?

Moderator:
Shawn Gold, Chairman, SocialApproach

Panelist:
Robert Barber, CEO, Environmental Data Resources
Jon Gibbs, VP, Media Analytics, Nielsen Online

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Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.

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