Publishers have shifted from being wary of social media to embracing the concepts of community and user-generated content, but confusion still rules the day when it comes to a prioritization and deployment plan.

This panel explored how publishers have successfully utilized social media to attract new users and focuses on answering the following questions:

  • At what point do I need to introduce social media tools on my site?
  • To what degree should we be participating on the key external social media platforms (e.g. Facebook, OpenSocial, etc)?

Moderator:
Shawn Gold, Chairman, SocialApproach

Panelist:
Robert Barber, CEO, Environmental Data Resources
Jon Gibbs, VP, Media Analytics, Nielsen Online