STOP THE PRESSES: Producing Digital Content for Newspapers in the 21st Century

A Conversation with DAVID CARR, media columnist for The New York Times, and video blogger (a.k.a. “The Carpetbagger”)

With media consolidation and plummeting ad revenue forcing big-city daily newspapers to shutter or go all-digital, the online and mobile extensions of major daily papers continue to spur innovation and gain an audience for podcasts, video blogs, twitter feeds, and multimedia archival presentations. Amidst an uncertain landscape for newspaper publishers, The New York Times, the paper of record, continues to build a digital enterprise that includes an astonishing number of blogs (70); a continuous news feed (Times Wire), and a first-rate video operation that collectively brings 20 million or so unique visitors a month to NYTimes.com, according to Nielsen Online.

David Carr, media and arts columnist with The New York Times, and creator of the “Carpetbagger” blog, has seen his paper’s online audience grow in ways that may yield a completely new business enterprise. He has covered every aspect of the media and entertainment landscape for the NYT, and in recent years has created an online persona that adds old-media credibility to the continuing effort to keep the newspaper relevant, and profitable, in the digital age.

Moderator: CHRIS PFAFF, President, Chris Pfaff Tech/Media LLC; board delegate, PGA New Media Council