Watch all interviews from Streaming Media East.
Had I known this would be his last on-camera interview before announcing that he’s leaving Kodak I would have asked Jeff Hayzlett, current, but not for long Chief Marketing Officer of Kodak, about his imminent departure and plans for world domination as a solo act.
But alas, we had a good conversation about marketing anyway. Jeff talked about crowd-sourcing and the concept of co-creation when developing and naming new products. We also talked a little online video, given that we were at the Streaming Media conference where Jeff, in addition to keynoting the conference, showed off the Kodak HD Zi8 and Playsport HD cameras.
Find out why, at the end of the interview, Jeff says, “Marketers are Like Farmers”. Good title for an interview about marketing…