Watch all video interviews from the Advertising Research Foundation Audience Measurement conference.     
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The American Landscape: The Changing Mainstream

Dr. Robert Groves, Director of the U.S. Census Bureau, delivers the opening salvo at The Advertising Research Foundation AM5.0 – AUDIENCE MEASUREMENT EARTHQUAKE. There is no singular event with greater influence on the next ten years of audience measurement and marketing than the 2010 Census. Groves presents the ultimate “insider” preview of the much-anticipated 2010 Census report to be released next year.

Guy Garcia, author of The New Mainstream, then interviews Groves and explore the areas of greatest significance to audience measurement.

The final video is the press conference after the session.