Watch all video interviews from the Advertising Research Foundation Audience Measurement conference.
Social networking sites are set to connect disparate areas of the web that are currently being built by other social sites (Pandora for music, Yelp for small business etc.). The goal—a smarter, more personalized, more social media environment. What transformational effects will these have on the social media as we know it today? How will audiences of these new “entities” be measured? Advertising researchers debate and prognosticate.
MODERATOR: Andy Fisher – EVP, Global Data & Analytics Director, Starcom MediaVest Digital
Les Hollander – Director of Radio Sales, Pandora
Lynne d Johnson – SVP, Social Media, The ARF
Radha Subramanyam – Vice President, Head of Corporate and Media Research, Yahoo!
Max Ventilla – Head Zoo Keeper, Google