An nyu Grad Student’s Thoughts… On innovation, technology and, most importantly, the state of journalism.
Archive for Chao Li
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ChatThreads Reveals Results of Live Tracking Study
Walter Carl reveals results from ChatThreads’ live tracking studies related to social media.
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Monetizing and Measuring Mobile Video
‘If you can’t measure it, you can’t monetize it,’ says Steve Lanzano of TVB about mobile video.
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Proctor & Gamble’s Focus on Education
Find out how P&G is focused on education, communities, and making quicker decisions.
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Exploring Pros and Cons of Behavioral Metrics
This new breed of metrics includes click-throughs on web pages, search lifts, and site visitation.
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Arbitron’s Personal People Meter
Lung Huang of Arbitron talks about the Personal People Meter and the data it revealed.
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Globalization of Brands from a Social Media Perspective
UM has been monitoring the globalization of brands form a social media perspective, and Graeme Hutton spoke to us about it.
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Non-advertising Research Execs Discuss Research Needs
Michael Pardee recaps the panel he moderated called ‘Non Research Execs Discuss Research Needs’ from the ARF Conference.
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The Power of Synergy Across Advertising Mediums
Natasha Hritzuk of Microsoft talks about the power of synergy across advertising mediums and how to prepare for the future.
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Get to know Pew’s Internet & American Life Project
Lee Rainie, the Director of Pew’s American Life Project, talks about internet, social media, mobile, and journalism.
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Interactive Ads With XBox Live
Microsoft’s Carolyn Fuson talks about interactive advertising on gaming consoles and branded content.
