Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers integrated social, digital and linear media solutions. Join his conversations on Twitter and Google +.
Archive for Neil Glassman
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Building the Next Generation Marketing Platforms
Bryan Fuhr, SVP, Director of Strategy, Havas Digital is working with his clients to build their next generation digital platforms.
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Effective Advertising That’s Less Complex and Less Expensive
As with many other major brands, Subaru is shifting from broadcast and print to the digital and social spaces.
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Know the Right Places and Times for Consumer Engagement
Brands acknowledge that there are better ways to reach and talk to customers than the techniques we’ve used in the past.
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Acknowledging Marketing Communications That Really Work
Denise McDevitt cites the Effie Awards as recognizing marketing communications that address a challenge and deliver on its promise.
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Finding and Harnessing What’s Next in Earned Media
To increase the value of their earned media relationships, brands will better partner with customers to create improved experiences and engagement by collaborating on real things with more meaning than a tweet.
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What’s The Right Model for Online Video Advertising?
Rob D’Asaro, OMD’s US Director, Digital Strategic Alliances, has seen the changes in the ways broadcast and online video advertising have been purchased over the past few years.
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Facing the Increasingly Complicated Media Landscape
As the media landscape becomes increasingly complicated, brands are addressing change on multiple fronts, such as platforms, devices and content creation.
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Evolve Your Understanding of Advertising By Being Engaged in Emerging Media
Companies are in peril if they fail to evolve their understanding of how consumers are interacting with each other and brands.
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The Best Ideas Thrive Across Media Platforms
Brands such as Kraft are finding new and creative ways to have spark and maintain relevant conversations with their customers.
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Delivering Content Marketing to Where Your Customers Are
Content marketing is a developing methodology with a growing choice of channels and ways for consumers to discover, categorize and share content.












