Peter Cervieri

  • Peter Cervieri has written 262 posts for ScribeMedia.Org: The Business, Technology and Culture of Digital Media
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Former Huffington Post CEO Tells All

Register to attend our next live video webcast, a sit down interview with Betsy Morgan, former CEO of The Huffington Post and Avner Ronen, the opinionated founder of Boxee, a fast-growing media aggregation and social networking startup.

Ikan V8000 HDMI Video Monitor

I recently received an Ikan V8000 HDMI Video monitor from ProFlixSales. Not a big fan of instruction manuals, I immediately pulled the monitor out of the box and pretty much figured it out in about 10 minutes.

Using Video to Help Sell Products

In the past I’ve pushed brands to produce videos that show off their products. To date, adoption has been slow, which surprises me because video can serve as a powerful piece of marketing collateral. All the hyperbole laced marketing copy in the world can’t compete with a video that shows the features and functionality of a product AND case studies of how the product can be used.

Audi Gets Behind Big Event Webcasts

Brands are slowly but surely allocating a greater percentage of their marketing budgets to online initiatives. Even in a tough economy, when marketing budgets are shrinking across the board, a larger percentage of those budgets is going to online campaigns.

 
 Audi Inauguration Live Video Webcast Sponsorship [32:14m]: Play Now | Play in Popup | Download

Michael Hansen - Elsevier Health Sciences

Elsevier Health CEO Michael Hansen joined Executive FaceTime host Hal Espo to discuss the future of health care publishing and Elseviers evolving business model.

The Vultures Circle

It would be a bummer to be in Farah Fawcett’s shoes during her final weeks. Every news outlet has already cut together their hour long specials so they’d be ready for the, “Sad news, Farah Fawcett has died today. She was 62,” moment.

Protected: Holistic Media Measurement

There is no excerpt because this is a protected post.

Standing in Line for a New iPhone

I remember when the last iPhone came out in the summer of 2008, Brad, who worked with us, stood in line at the Apple store in NYC for an entire day to get his phone. He took the day off.

Reinventing the Ad Model Through Discovery and Targeting

While advertising has emerged as the primary business model for broadband video, it remains relatively immature. Key constraints include users’ inability to find the videos they seek and limitations on targeting ads against particular content.

Innovation Summit

This intensive seminar was designed to help the executive management teams of small and medium-sized businesses and large corporations better understand how to implement innovation and effectively collaborate inside and outside their organizations.
Speakers included:

Jack Donnelly, NJ Deputy Chief of Economic Growth
Deborah L. Wince-Smith, Council on Competitiveness
Carlos Dominguez, Cisco
Andrew Bushell, Novartis
Jason Fried, 37signals

For questions […]