Tom Small
- Tom Small has written 26 posts for ScribeMedia.Org
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Inside the NYPD episode 7: The Bomb Squad
Video: With bomb suits, bomb-sniffing dogs, remote-controlled robots, and nerves of steel, the NYPD Bomb Squad walks towards the suspicious package while all others run the other way.
Look Up In The Sky Its a Bird Its a Plane
Video: I was excited when I learned that my monthly gig shooting the NYPD podcast was going to take me up in a helicopter. “The bird has tinted windows”, said the Crew Chief, “so we’ll have to have the side door open. Be careful not to lean out too far, or the slipstream will take that camera right out of your hands. I’ve seen it happen.”
Inside the NYPD: Aviation Unit
Video: Our adventures with the NYPD continue. In the January episode of the monthly WebTV series we produce for the NYPD, called Inside the NYPD, we join the the Aviation Unit for a tour of our city from the sky.
Online Video, The Road Ahead: Erick Hachenburg, CEO, Metacafe
Video: Online video is experiencing explosive growth as it moves from a distribution platform to an entertainment experience. The next generation of online video will be based on quality programming and compelling content as it breaks out of the early-adopter phase to become a mass-market medium.
TV’s Last Gasp, How Broadcasters Are Making The Move To The Web
Video: Recent numbers showing that TV viewership might actually be on the decline continues to motivate traditional media companies to move their content into the online world. This brave new world of instant access and ultra-niche content has frustrated some companies but also given unexpected new areas of growth to others.
Selling Content Online And IPTV: Can Independent Producers Succeed?
Video: With the promise of expanded distribution outlets for Independent content creators there are significant challenges. What are the steps you need to know in order to achieve success selling your content on-line, or within closed IPTV platform? Which aggregators and super aggregators are active in their search for niche market content? Can indie producers make a living on-line?
Beth Scolnik, National Geographic: Video as a Strategic Entertainment Platform
Video: Whether creating new programming or repurposing archival content, what are the most effective methods to impact consumers and develop a lasting brand identity for your company? Consumers aren’t the only ones faced with myriad distribution options. From video to podcasts, content providers and creators encounter enormous challenges as they attempt to effectively identify and create meaningful connections with target audiences.
Using Adobe Flash Media Solutions to Encode, Deliver, Protect, and Monetize Video
Video: The latest advances in the Adobe Flash Media family for creating and delivering innovating interactive media applications. Topics include how to deploy the highest-quality on-demand and live video to a browser, device, and desktop experience; protecting and managing content; and developing an enhanced video streaming experience in Flash.
Beyond Pre-Roll, What’s Next for Online Video Advertising?
Video: Despite all the talk of how well online video advertising works and the projections of it being a billion-dollar business by next year, whether or not content owners and portals are actually making any money is still open to debate. How has the shift in ad budgets from TV to the Internet affected the online video advertising industry? Which type of advertising works best online: pre-roll, post-roll, in-stream, sponsorship, or all of the above?
Compelling Video Advertising Campaigns
Video: How can content companies and ad agencies create the most compelling video ads? What is the best way to leverage the brand awareness and interactivity that online video advertising has to offer? This sessions will focus on the creative side of online video advertising and will teach you some best-practices for creating the right content that’s best suited for online viewing.
