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Dr. Walter Carl is the founder of ChatThreads Corporation and its Chief Research Officer. Dr. Carl developed the G2X word of mouth tracking methodology behind ChatThreads as part of an academic-industry collaboration while a faculty member at Northeastern University in Boston, MA. He is an active member on the Word of Mouth Marketing Association’s (WOMMA) Advisory Board, co-chair of their Research and Metrics Council where he led the workgroup editing the research book Measuring Word of Mouth, Volume 2, and was on the drafting committee for the WOMMA Terminology Framework, the first set of industry standards for researching and measuring WOM marketing.