Using the Internet for B2B Customer Acquisition
Video: How have emerging technologies such as online advertising, search engine optimization, user-generated content and social media impacted the ways that businesses attract customers? What are the most effective marketing techniques in the business-to-business environment?
Online HD Video: What’s Taking So Long?
Video: High-definition online video content has long been promised, yet the outlets for this vibrant media are few and far between. What is holding up adoption? What is stopping HD from reaching our desktops?
The Business of Digital Media: Part 2
Video: In the latest installment of ‘The Business of Digital Media,’ we tackle how advertising agencies are adapting to the growing shift of ad dollars to online venues. Hint: ad agencies that think they can go it alone and not partner with other agencies may be in for a rude awakening.
Thousands Flock to Web 2.0 Expo
Audio: Is it 2008 or 1998? It was hard to tell at the recent Web 2.0 Expo in New York City. Despite the economic downturn and a squeeze on marketing budgets, more than 6,500 people attended the four-day expo. Buyers and sellers were tripping over themselves about the latest Web 2.0 tools. Or, when you consider too few dollars chasing too many online options, maybe they were just tripping.
Closing the Gap Between Silicon Valley and Madison Avenue
Video: Silicon Valley is pumping out new ways to slice and dice the internet audience around video content, while a resource-strapped Madison Avenue is being deluged by video start-ups and established media companies alike looking for advertising dollars. The problem is that these cultures don’t know how to talk to each other, and Madison Avenue needs to work with companies that are ready to speak their language.
New Media Production: Building an Independent Media Brand
Video: As the Online Video industry develops, access and marketing have proven critical factors to the ultimate success of a WebTV series. Can a new media producer achieve success without forging the kind of high-level relationships necessary to secure prominent placement on established entertainment websites?
Jordan Hoffner of Youtube and the challenges of Online Video Advertising
Video: The good news is that for all the people who have been developing products and services for online video, we are finally there - 11.4 billion streams per month. The bad news is that advertiser spending online is not keeping pace with users habits.
New Trends In Online Video Measurement
Video: As the video market matures, what are the metrics of the future? How do these reflect on the past, both of the internet and TV? And how will better measurement change the buying and selling process?
Best Practices in Enterprise Streaming for Communications and Learning
Video: Use of online video in the enterprise has evolved well beyond the special occasion, rudimentary talking-head videos that characterized early adoption. Whether webcasting executive briefings across the globe or capturing and archiving rich media presentations for training, marketing, sales, and compliance, a growing number of organizations are capitalizing on the capabilities of Web 2.0 technologies.
Integrating Advertising With Microsoft Silverlight
Video: Microsoft Silverlight is a cross-browser, cross-platform, and cross-device plug-in for delivering the next generation of media experiences and rich interactive applications for the web.
