Reputation Management in a New Media World
Never has reputation management been more critical—and more challenge—than it is today. Threats to organizations’ brands and bottom lines emerge every day, and this emergence is aided and abetted by a social media universe that knows no bounds.
Polyester Dreams
For years I had written screenplays and teleplays that were never made or sold, and had written comic books and graphic novels with no willing artists to draw them. All around me I was seeing random people producing episodic video content, so I uttered the most dangerous phrase on the internet: “Jesus, I could do THAT.”
Can Social Networks Be An Advertising Medium?
Video: Advertisers no longer look to advertise using a simple model of reach and frequency–but rather more of a reach and engagement model. Given the growing importance of engagement, branded social media applications offer advertisers a unique opportunity to use social networks to engage in an emotional, efficient way with their target audiences. By doing so they are building social brand loyalty.
Alternative Social Advertising Markets
Video: Most of us already know the standard methods of advertising on social networks but where are the breakthrough advertising models that many of us have been waiting for? Will the age of the personal CPM arrive? Is there a real potential to monetizing relationships? Is there a more effective way to leverage social recommendations? What else does the future hold? This panel is a conversation on these topics and more.
Widget Monetization Tools
Video: Widgets/applications, what’s the difference? What alternative advertising solutions can widget platforms provide advertisers and brands?
Media Buys on Social Networks
Video: Find out directly from the people making the decisions about where to spend money online. Find out why and where media buyers are choosing to allocate their advertising budgets. Hear case studies of prior media buys and client experiences.
Social Advertising Network Solutions
Video: There are easily over fifty social ad network solutions today. Find out directly from the social ad networks what differentiates them from one another. Also hear client case studies.
Social Advertising Metrics
Video: Many companies continue to stress that “engagement” is the most valuable component of campaigns on social networks. If that’s the case, how do we measure engagement and are there other metrics that we should be looking at?
Social Network Advertising
Video: A discussion among the leading social networks about current advertising models and the challenges facing them in increasing advertising revenue.
Branded Experiences on Social Networks
Large brands spend billions of dollars every year on advertising. More and more brands are migrating their ad dollars online, following their target audiences from print to digital. A few of those large brands talk about how much they are allocating to social networks. Find out what has worked and what hasn’t as […]
