Publishers get ARMed! - SIIA Brown Bag Lunch
This SIIA Brown Bag Lunch session brings together a panel of experts to discuss how search has evolved beyond the search box, and given publishers with a better way to drive monetization, create superior user experiences, and deliver highly relevant content.
Pushing Social Media Boundaries with Marketing & Advertising
Video: Is social media advertising a beacon of light or a train wreck? Social media has been blasting through the boundaries of online advertising as consumers engage and carry messages more easily than ever. From ad networks to immersive social brand marketing campaigns that are driving consumer engagement - marketers have more tools at their disposal than ever. How is the marketing landscape changing, where is the creative bar being set and how is engagement being measured?
Advertisers: The Changing Tolerance of Risk
Video: In response to consumer-generated content, brands are relaxing communication guidelines and looking at their lighter sides. Two adventurous marketers talk about how taking calculated risks can lead to big returns.
The YouTube-fication of media
It was just a matter of time until various professions started their own YouTube-like programming.
Now lawyers will be able to get into the act. ALM, a b-to-b media company targeting legal and business professionals, and the LegalTalkNetwork have announced the debut of Legal Channels, a new online video production and distribution service for law firms that includes a […]
An Interview with Ron Grant, AOL & Joanna Shields, Bebo
Video: What does AOL hope to gain for its $850 million acquisition of Bebo—and why did Bebo opt for a portal? Will this investment translate into innovations for users and advertisers? How will AOL use Bebo in international markets and what can Bebo do for AOL here in the U.S.?
Using Social Media to Increase Revenues
Video: The SIIA brings together a panel of experts to address how B2B publishers can leverage social media to drive revenues.
Usability v Searchability: Is it an Either/Or Proposition?
VIDEO: In an age where search is king, and Microsoft wants Yahoo! so it too can join the search kingdom, how do you balance the searchability of Rich Internet Applications with its usability. Anthony Franco, President, EffectiveUI, discusses the possibilities.
Search as an Editorial Tool - New Forms of High-Value Content Aggregation
Video: As the search engine marketplace consolidates there are new ways of looking at content that go beyond traditional search engine technologies into forms and formats that place more emphasis on enabling editorial capabilities and complete content products. Yesterday’s search results page is becoming one of many filtered feeds that support today’s mined analytics, rich editorial output and on-the-fly aggregation tools. How do search technologies create marketable content value today - and how do more valuable content products get built using search technologies?
B2B Social Networking - Content Provider Strategies
Video: The trend is to empower B2B professionals to harvest value from their core professional relationships as well as to pull in their more multidimensional selves from social media online portals to help relationships become deeper more quickly and more effectively. The next generation of applications is likely to start mining social media content more effectively to provide alerts, trends, behaviors and other key indicators that can effect both relationships and transactions.
David Eun, VP, Content Partnerships, Google
Video: Google first focuses on the user. It doesn’t start on technology, but backs into whatever applications are interesting. The practice of this is remarkable. Bottom-up innovation, not one product comes from a senior executive, always a small group of people. Google management always says don’t present me with a problem, present me with a problem with a possible answer. Googlers thought “wouldn’t this be great.”
